Summer is finally here and apparently kick started with a record breaking heatwave! But as we well know, warmer weather can cause a noticeable change in consumer buying habits. So how can we in the hospitality industry adapt to meet a different set of demands? Well one thing’s for sure, demand is definitely still there. Just because customers might be ordering fewer takeaways on their sofas, doesn’t mean they’re not still after your delicious dishes. UK sunshine is often in short supply, so when it’s out, so are we! Here are some tips for how you can make the most of online ordering this summer.
Skip the queue with click and collect
This really is such a win-win for the customer and the business, whether you’re a restaurant, cafe, bar, bakery or coffee shop. Walking in and skipping the queue is always a great feeling. It also gives you as the operator a chance to prep and get an idea of order volume for the day. And in summer it means the consumer can pick up their order and take it outside to enjoy. Maybe in the park, on a bench or back home. It’s versatile and it’s easy. Which brings us nicely onto our next point…
Did someone say pizza in the park?
Park deliveries… the gen z answer to a traditional British picnic. Sushi in the park, pizza in the park, noodles in the park… the possibilities are endless. Is there really anything better than having a takeaway brought to the exact spot you’re sitting in the park? But how you might ask? Well you could just wing it and send your delivery driver into the depths of the trees to locate your customer. Or you could use apps like ‘what 3 words’ who have assigned 3 words to every 3 square metres in the world! Ask your customers to provide this in the notes of their order and you have an exact location without any faff.
Mix up your menu
This might sound like an obvious one but a seasonal menu is a great way to tempt customers into ordering with the excitement of new dishes. Take some photos and get them on your socials to drum up some buzz. In summer customers might prefer a lighter, fresher dish with the warmer weather. Take advantage of local seasonal ingredients, it’s better for the environment and a nice added detail to your menu when you can tell customers exactly where an ingredient came from.
This one likely brings some mixed emotions for some parents. But for the restaurateurs in the room, it brings opportunity and more families to your venue. Now is the perfect time to run a promotion such as ‘feed four for £x’ or create a bundle for kids and adults. Everyone loves a deal and the school holidays are the perfect time to take advantage of that. There is a big demand for family dining both at home and in-house. 54% of people want more kid friendly options when ordering. That can mean smaller portions, fuss free dishes and healthier options. Either way, you don’t want to miss out on that business, so make sure your menu caters to everyone.
So in short, let’s look at this summer as a great opportunity to make the most of the weather and the consumer habits that come with it. You’re already used to adapting to all sorts of situations, online ordering in summer will be a doddle