Assenheims Case Study

How Assenheims56 2X repeat orders with Loyalty
Assenheims56 sought to enhance customer loyalty and growth through a direct sales channel, comprehensive data integration, and a branded app for direct engagement.
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2X
grow in revenue
2X
repeat orders
3X
repeat online orders

Assenheims56

 

Assenheims56, a staple in London since 1989, has delighted customers with its South American-inspired breakfast and lunch dishes. Their focus has always been on delivering fresh and authentic food with a South American twist, leaving customers eager to return for more.

 

Challenges

 

Assenheims56 aimed to elevate their customer experience and boost growth through a direct sales channel. The main challenges included:

  • Maximising repeat business: They needed a comprehensive loyalty program and CRM to encourage repeat purchases.
  • Data integration: A single platform was necessary to consolidate customer and transactional data for targeted marketing and informed decision-making.
  • Branded app: Developing a branded app was crucial to maintain their identity and directly engage with customers.

 

Solution

 

Why Assenheims56 partnered with Slerp:

  • All-in-one tech stack: Slerp combined app, loyalty, CRM, and delivery capabilities into one seamless platform, enhancing the customer experience.
  • Data-driven approach: Using Slerp’s integration capabilities, Assenheims56 leveraged customer and transactional data to drive repeat business and personalize marketing.
  • Branded app development: The branded app maintained their unique identity and enabled direct engagement through their platform.

 

Results

 

Since partnering with Slerp, Assenheims56 has achieved significant growth and improved customer engagement:

  • 44% revenue growth: The comprehensive tech stack led to a substantial increase in overall revenue.
  • 41% increase in online orders: The direct sales channel and data usage drove more online orders.
  • 73% boost in repeat orders: The loyalty program and CRM capabilities significantly improved repeat business.
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Slerp is an online ordering platform designed specifically for the hospitality industry.