We could sit here and compare ourselves to third party ordering platforms all day but we’d rather focus on why Slerp is a great partner when it comes to your online business. We could tell you all about the financial savings of direct ordering compared to a market place (but you already know that). But as operators ourselves, we understand the importance of building and maintaining customer relationships. It’s what our industry is built on. And let’s be honest, loyalty is tried and tested when it comes to building customer relationships. After all these years, if there’s one thing we’ve learned, it’s that everyone loves a freebie.
Introducing Slerp Loyalty… your very own personalised, dynamic, digital loyalty programme. Here’s why our latest launch is going to be a game changer for you and your hospitality business.
A digital loyalty programme will enable you to focus on what hospitality is really about – giving your customers the best experience possible. Unlike market places, we give you full access to your data so you know exactly who your most loyal customers are. This will give you the scope to focus on building the relationships that are key to your business, rewarding them as a thank you for their support. Something that is entirely in your interest considering that on average, 70% of orders come from just 30% of your customers. And if that wasn’t enough to persuade you, loyal customers actually spend more. An average of 67% more!
A digital loyalty programme essentially combines the flexibility of online ordering with the personal touch of face to face service. For those of you who might have worried about how digital ordering might detract from the customer experience, loyalty could be the answer to your problem.
70% of orders come from 30% of your customers
How many times have you been given a paper stamp card by a restaurant and put it in your pocket or bag with the good intention of using it… only to discover it crumpled and unused months later? Yeah us too. So free up space in your customers’ wallet and join the 21st century. Not only is digital more convenient, it’s more eco friendly too! It may not seem like much, but think of all of the paper that could be saved if you transferred your loyalty programme online. Not to mention the expense of printing which we’re all painfully familiar with.
I know we said we weren’t going to talk about the savings gained from direct ordering compared to market places, but loyalty is a great way to incentivise direct ordering. Direct orders have lower commissions than marketplace orders, thank your customers for their support and they’ll order again and again.
It doesn’t matter how your customer orders, they can gain loyalty stamps or points every time they order with you. Slerp loyalty is seamless, easy and flexible. This addition will only heighten their experience and keep them coming back for more.
Convinced yet? Get started on creating your own loyalty card today in your dashboard. Not a Slerp customer? Get in touch and become one.
For more information just head to our website or our help centre.