Take orders direct.
Every order type.
Keep them coming back.
1,500 direct orders in 30 days
10 days to go live, 9 pizzerias
+31% online orders
16,000 contacts it owns
Who we work with
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JP, Slerp’s CEO and founder, previously co-founded the bakery brand Crosstown, where he built the first version of Slerp to take orders direct for his own business. Ten years on, Slerp partners with brands all across the UK, enabling them with branded ordering, delivery, loyalty and the tools to keep customers coming back.
Our platform powers fully branded online ordering, on web and app, built to put your business in control and arm you with more margin and all the data. Whether it’s delivery, click and collect or catering, Slerp gives your customers the same seamless experience marketplaces offer, but with your brand front and centre.
With direct delivery integrations, customer support, loyalty and CRM built in, you own the relationship, the data and the growth. We enable you with a direct channel you control, running alongside the marketplaces you already use.
In 2013, JP was formulating his plan to bring Crosstown to market. It started with sourdough doughnuts at market stalls, then grew to 15 shops and a fleet of food trucks across London.
Crosstown was one of the first brands on Deliveroo and one of the first brands on Uber Eats. JP got first-hand exposure to the marketplaces, and believed the trend of digital ordering and delivery was here to stay.
As Crosstown scaled, it became obvious that establishing its own online ordering channel was the next move.
In 2015, JP spent months talking to agencies who built on Shopify, WooCommerce, Magento and Squarespace: ecommerce solutions built for retail, not for restaurants or bakeries. It became obvious that the existing systems weren’t built to handle a multi-site food business, with different menus per shop, click and collect, on-demand delivery and pre-orders.
In 2016, the first version of Slerp went live to fill the gap: a dedicated online ordering solution for hospitality. It powered Crosstown’s direct ordering channel, and the orders grew rapidly, alongside the marketplaces. Four years later, Slerp opened its doors to other businesses.
When the UK’s biggest courier fleets opened up to direct ordering, they launched with Slerp first.
The first version of Slerp, and Stuart’s first global integration
First Uber Direct integration in the UK
First direct ordering platform on Deliveroo Express
First direct ordering platform on Just Eat couriers
Who owns the customer?
The brand owns every guest.
We exist to give power back to restaurants, bakeries and takeaways. Those who serve their communities deserve a direct channel of their own, next to the marketplaces, and the tools to thrive on their own terms.
A single site with loyal regulars. Its own brand, its own customers, delivery handled.
Opening sites, launching an app or adding catering, all on the same platform.
Every site under one login, with per-site settings and monthly performance dashboards.
Real usage, real outcomes, from orders to loyalty.
What I love about Slerp is the customers are ours. They order through our app, our site, all powered by Slerp. We can engage, communicate, and extend hospitality virtually.
One of the biggest benefits for us is delivery. We don’t have to worry about drivers. Slerp’s 24/7 support team is always there, ready to help. It gives us peace of mind and lets us focus on making our cheesecakes.
New to taking orders direct? What is direct ordering?
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