Take orders direct.
Every order type.
Keep them coming back.
Understand more.
Updates & help.
Take orders from Google. Straight to your checkout.
An “Order online” button on your Google Business Profile, added automatically when you use Slerp. Customers find you on Search and Maps and order, so you grow direct orders and your first-party customer data.
The ‘Order online’ button takes customers from your profile straight to checkout. More from your profile: how to use Google’s What’s Happening slot
Search.
They find you on Google Search or Maps.
Easy discovery, with an enhanced Google presence.
Tap.
They tap Order online and pick you.
Helpful details, like the ETA, shown up front.
Order.
Straight to checkout, on your own site.

Your brand, your menu, your margin.

Yours.
The order comes to you. The customer is yours.
Google brings them in. Everything after the button is Slerp.
Effortless ordering with a world-class system.
Read ›DeliverySame day, on demand, pre-order, nationwideFully automated delivery with tracking and customer support.
Read ›Click & collectCustomisable collectionLet your customers skip the queue with seamless ordering and payment.
Read ›Branded appBranded ordering appsA dedicated app for your brand, with push notifications.
Read ›LoyaltyTiered programmes, custom rewardsA rewards programme tailored to your brand and customers.
Read ›CateringA platform built for cateringOrdering to production planning to delivery, without emails and forms.
Read ›CRMEngage your customersTransactional and customer data for campaigns, automations and segments.
Read ›Order managementPOS and marketplace syncAll your digital channels together in one order management system.
Read ›Enable direct ordering with Slerp, with delivery by Deliveroo Express, Uber Direct and Just Eat Go riders. Only Slerp provides the direct integrations, tracked for you and your customers, with support 7 days a week.
The questions operators ask
Slerp adds it automatically when you onboard with us. Our integration is direct with your Google Business Profile and adds an “Order online” button, for both collection and delivery. Customers who find you on Google Search or Maps tap it and go straight to checkout on your own Slerp ordering.
A way for customers to order directly from your Google Business Profile, on Google Search and Maps. With Slerp the order is placed on your own branded ordering, so it grows your direct orders and your customer data.
An “Order online” button on your Google Business Profile, with helpful details such as the estimated time of arrival (ETA) shown up front. Tapping it takes them from your profile straight to checkout.
No. There are no costs to use Google ordering with Slerp: it’s enabled for every business on Slerp. Orders through the button are direct orders on your own channel, so you keep more margin on every order, and you keep the customer data.
You do. Every order through the button is a direct order, so every name, email and order sits in your account. Use it in Slerp CRM, or push it into another CRM, to bring customers back.
Yes. The button sends customers to your Slerp ordering, where they choose delivery or collection as you’ve set it up. Delivery orders go out with Deliveroo Express, Uber Direct or Just Eat Go riders, with real-time tracking for you and your customers. Only Slerp works with all three to give you the best reliability and coverage for delivery orders.
Anywhere you have a link: your existing website, social channels like Instagram, your Google Business Profile and your own iOS and Android app. It’s about you, not us: we’re the engine powering your brand.
Book a demo and we’ll show you the Order online button, your checkout and the customer data you get back.
No commitment · Free setup walkthrough