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Keep them coming back.

Order management Everything that's included
1,500 direct orders in 30 days Harley's

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From POS to delivery.

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  • Toast
  • 3S POS
  • Comtrex
  • Zonal
  • Stream
  • Deliverect
  • Deliveroo Express
  • Uber Direct
  • Just Eat Go
  • Gophr
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Email marketing and CRM for restaurants

4.6 Trustpilot4.9 Capterra

Every order is yours. So is the data.

Customer and transaction data from every channel in one CRM platform, so you can run automated email and SMS campaigns to your customers.

Book a demoSee how it works
Harley’s Christmas email open in Mail on an iPhone: order your centrepiece by 19 DecemberSourdough Sophia’s Valentine’s email open in Mail on an iPhone: the babka boxB Bagel’s Christmas email open in Mail on an iPhone: the Festive Bagel is back
Detroit PizzaSourdough SophiaCRÈMEKaani KaanaLa MaritxuProvenance Village ButcherZia LuciaPoor Boys

A CRM engine with your customers’ profiles

A mailing list with no orders attachedThe email tool knows who signed up, but that is it. Without transaction history, it doesn’t know what they like to eat, how they order or when.
One record per customerData from every channel aggregates into a single profile: what they order, where, how often they visit, when they book and what it is worth.
Campaigns you have to remember to sendThe welcome email, the win-back, the birthday. Each one needs somebody to notice the moment and write it.
Automations on a triggerDefine the trigger and the message goes when it should: a first order, a reward sitting unredeemed, a customer who has not been in for a month.
Sending to everyone, every timeOne message to the whole list. Generic, not tailored.
Segments that mean somethingBy order frequency, location, items, loyalty milestone and much more. Then email or SMS with a truly relevant message.

Every occasion, on brand.

Harley’s Christmas email: order your centrepiece by 19 DecemberChristmas · Harley’s
Ottolenghi holiday gifts email: hampers and cookie tinsHoliday gifts · Ottolenghi
Ottolenghi Valentine’s email: a feast for two at homeValentine’s · Ottolenghi
B Bagel catering email: office breakfast plattersCatering · B Bagel
Sourdough Sophia Easter email: pre-order for the long weekendEaster · Sourdough Sophia
B Bagel Christmas email: the Festive Bagel is backChristmas · B Bagel
Harley’s catering email: lunch for the office from the rotisserieOffice catering · Harley’s
Sourdough Sophia Valentine’s email: the babka boxValentine’s · Sourdough Sophia

Example campaigns made for four Slerp brands. Offers, prices and dates are illustrative.

Who stopped coming back?

  1. Notice.

    Sam ordered every 11 days. Then she stopped. No one did anything.

    Every order, from every channel, on one profile.

  2. Find.

    She isn’t the only one. The CRM finds everyone like her.

  3. Set up.

    One win-back journey. It runs every week from now on.

  4. A catering box of filled bagels from B Bagel

    Back.

    Some come back. You see exactly who, and what it was worth.

Loyalty Branded app

Marketing that knows who it is talking to

Email, SMS and automated journeys, built on what every guest actually orders.

Personalised email

Build emails in a drag-and-drop editor from ready-made templates. Conditional content shows each reader what matters to them.

Automation that brings guests back

Email and SMS journeys triggered by what guests do. Set them once and they keep working.

SMS that cuts through

With a 98% deliverability rate, SMS is made for messages that have to arrive.

Rich guest profiles

Profiles that let you reach guests by lifecycle, recency, frequency and spend: last visit, order value, anniversaries, birthdays and more.

Purpose-built for leading hospitality brands.

The tools around your CRM, made for restaurants rather than retail.

Slerp CRM
Integrations
Hospitality-specific integrationsPlugs into the tools you already use, POS, bookings, wifi, loyalty and more, so data flows in automatically for a single view of every guest.
Forms
Customisable online formsCapture contacts across channels, with custom fields you can segment and personalise on.
Email editor
Drag-and-drop, with hospitality-led templatesOn-brand emails in minutes, from ready-made templates.
Journeys
Customer journey and automation builderAs simple or as complex as you like. Use the API to bring in guest behaviour from other systems and personalise your messages.

What a list of your own is worth

TrustpilotRated Excellent by UK operatorsCapterra4.9 and Best Ease of Use, Online Ordering

16k+Contacts it ownsSourdough Sophia, built from its own orders
53%Of orders engage with loyaltySlerp partners, feeding the same records
+9%More value per orderA stamp-earning order against one without

Operators marketing from their own data

The Sourdough Sophia bakery shopfront

How Sourdough Sophia built a list of 16,000 contacts it owns

Read the story
A clay pot of Indian street food on a green cloth

How Kaani Kaana grew revenue 10× in a year

Read the story
A catering box of filled bagels

How B Bagel grew online orders 31% by taking platters off email

Read the story

All case studies

Slerp CRM, explained

Where the customer record comes from, and what it feeds.

Start hereHow Slerp works, from first order to loyal customerRead LoyaltyRewards that write straight into the recordRead Branded appPush notifications to a segment, at no cost per sendRead Web orderingWhere most of the records come fromRead Order at tableThe in-store visit, on the same profileRead ProofCase studies: operators marketing from their own dataRead CompareHow Slerp stacks up against other platformsRead PlansWhat’s included in your Slerp planRead

Use your data with Slerp, or with one of our partners.

Use Slerp CRM, or send your data to Leat, Airship, Acteol or any other CRM, like Klaviyo, through a webhook.

LeatAirshipActeol
See all integrations

CRM FAQs

The questions operators ask

Where does the customer data come from?

From your own orders. Web, app, click and collect, delivery, catering and order at table all write to the same customer profile, so every name, email, address and item purchased sits in your CRM. You can also sync in your booking platform or wifi login data for a complete customer view.

What can I send?

Email, SMS and free push notifications if you have your own app (no cost per message). The email editor is drag-and-drop with templates, so a campaign doesn’t need a designer.

What is an automation?

A message that sends itself when something happens. For example, a welcome message two days after a first order, a nudge when a reward is sitting unredeemed, a note to someone who hasn’t ordered for a month, or a birthday offer. You set the trigger once and it repeats automatically.

How can I segment the list?

Yes: by how often they order, which channel they use, which location they order from, what they have bought, whether they have rewards, or their birthday. Segments can be combined, so every message goes to the right audience.

Do I own the data?

You do. All the data is yours. Every name, email and address sits in your account, and you can export it. On a marketplace that customer belongs to the third party, not you.

Can I push the data into another CRM?

Yes. Use Slerp CRM, or automatically push your customer data into another CRM. We’re integrated with Leat, Acteol, Airship and me&u Connect, and any other CRM can connect through our order webhook (Zapier, n8n and more).

Does it work with in-store customers?

Yes, if they earn loyalty at the counter. Their wallet pass or app scan writes to the same profile as their online orders, so someone who collects on Tuesday and orders delivery on Friday is one customer, not two.

Can I see whether a campaign worked?

Yes. Campaign analytics show what was opened and what it led to, such as another order, so you see revenue attribution, not just views and clicks.

1 more question
Do I need separate email marketing software as well?

No. The CRM sits in the same platform that takes your orders, so there is nothing to import, nothing to sync, and no gap between your orders and your mailing list.

Your customers. Your list.

Book a demo and we’ll show you the record an order builds, and what you can send from it.

Book a demoHow Slerp works
No commitment · Free setup walkthrough