Built-in loyalty
In-store & online
Restaurant loyalty platform
for in-store & online ordering
Reward customers who order online and in-store, all in one scheme, on one platform.
Reward customers who order online and in-store, all in one scheme, on one platform.
Most restaurants rely on channels that own the customer relationship, leaving no data, no loyalty, and no way to drive repeat business.
Paper stamp cards get lost, forgotten, or copied. There’s no data trail and no way to know who your regulars actually are or how often they return.
Delivery platforms show how many times someone has ordered, but no name, no email, no way to reach them. You can see a customer has ordered 54 times. You just cannot contact them.
Even restaurants with a direct ordering channel have no way to connect in-store visits to online orders, so loyal customers go unrecognised and unrewarded.
Loyalty built into your ordering platform, not bolted on. One platform for ordering, rewards and customer communication, working seamlessly together.
One loyalty scheme that works online, in-app, and in-store. Customers earn wherever they order. You see everything in one place.
Customers collect in-store with a QR code from their phone or Wallet. Staff scan on a tablet using our partner app. No paper, no dedicated scanner.
Customise points, stamps, and milestones to fit your brand. Simple to understand, simple to manage.
Every loyalty interaction feeds your CRM. Segment, target, and retain customers with data that’s yours, not locked in a third-party platform.
Automate loyalty actions based on customer behaviour, like awarding a bonus on a customer’s first order or after a set number of purchases.
Reward new customers for ordering direct the first time, so the repeat habit starts on order one.
Tie rewards to your best sellers or hero products, so loyalty actively promotes what you most want to sell.
Customise rewards by site, so each store can tailor its loyalty scheme to its specific customer base.
You can reward on-premise customers paying at the till with a personal QR code from their app or Apple and Google Wallet Pass. Staff scan using our partner app, which runs on any iOS or Android device.
Know the customer the moment they scan. Name, lifetime points, and rewards all at a glance.
One scan to earn, redeem, or both. No fumbling for cards, no asking if they are a member.
Wallet notifications fire automatically whenever loyalty changes, online and in-store alike.
Balances for points, stamps, and rewards update in real time. Customers always know where they stand.
The same scheme in-store, online, and in-app. One customer profile across every channel.
Supports points, stamps, and milestones in one pass, whatever scheme you run.
Want the full breakdown of how Wallet Pass works in-store? See the step-by-step guide.
Wallet Pass deep diveThe most successful restaurants on Slerp use loyalty — and over half of every order earns a stamp. Across Slerp partners with loyalty enabled, 53% of orders engage with the program, and at top operators that climbs to more than 8 in 10. A program your customers actually use, not one they ignore.
Every order feeds directly into your Slerp CRM, giving you a full picture of who your regulars are, what they order, and where and when they purchased.
Understand your regulars. Win back lapsed customers. Market with precision.
Since switching to Slerp loyalty we actually know who our regulars are and we can reward them for it. It has changed how we think about our whole direct channel.— Lucia Fisher, Founder at La Maritxu
Everything operators ask before launching a loyalty program with Slerp.
Slerp Loyalty is included for free with every Slerp plan. If you use Slerp for direct ordering, you have access to the full loyalty platform: points, stamps, milestones, Wallet Pass, in-store scanning, and CRM integration. There are no per-customer fees, no transaction fees on rewards, and no hidden charges.
Loyalty programs work by giving customers a measurable reason to come back to you instead of a competitor. Across Slerp partners, 53% of orders engage with the loyalty program, and stamp-earning orders are worth 9% more on average than non-loyalty orders. At top operators, more than 8 in 10 orders earn a stamp, meaning loyalty is doing real work, not sitting in the background.
Yes, that is the core of Slerp Loyalty. Customers earn on the same scheme whether they order through your website, your app, click & collect, delivery, catering, or pay at the till in-store. One profile, one balance, every channel. In-store collection is handled via Apple and Google Wallet Pass with a QR code that staff scan on a tablet.
Slerp supports three scheme types you can customise to your brand:
Points-based: reward every pound spent (e.g. £1 = 1 point), with optional milestone rewards. Stamp-based: the digital version of the classic stamp card (e.g. buy 9 coffees, get the 10th free). Bonus-based: reward account creation and first purchases to build the repeat habit early.
You can run one scheme or combine them.
No. Customers can collect and redeem loyalty through your Slerp web storefront with no app required. For in-store, they use a personal QR code from Apple Wallet or Google Wallet, already on their phone, with no separate app needed. If you have a branded app built on Slerp, loyalty works there too.
Customers show their personal QR code from your branded app or their Apple/Google Wallet Pass. Staff scan the code on a tablet using our partner app, which runs on any iOS or Android device, with no dedicated scanner or POS integration required. The customer earns or redeems instantly, and the order syncs to your CRM.
If you are already on Slerp, you can configure and launch a loyalty scheme in under an hour. Our team will walk you through setup, scheme design, reward structure, and Wallet Pass branding during onboarding. New Slerp customers go live with loyalty as part of their standard launch.
Slerp Loyalty rewards customers who order through your direct channels: your own web, app, click & collect, delivery, catering, and in-store. Marketplace orders sit outside the program by design, because marketplaces own that customer relationship. The point of loyalty is to give customers a reason to order direct, where you keep the data and the margin.
Paper stamp cards get lost, forgotten, copied, or forged. They give you no data on who your regulars are, how often they visit, or what they spend. Digital loyalty fixes all of that: every interaction is tracked, customers always have their card with them on their phone, and you can market to them based on behaviour. The fundamental mechanic is the same; everything around it is better.
Book a demo, share your current setup, and we will show you how to turn first-time buyers into regulars.