Christmas is a big time of year for the majority of industries, and you don’t need us to tell you how important it is for hospitality. Whether customers are eating out, ordering in or hosting dinner parties with meal kits, food is a big part of the holiday and customers love to treat themselves and their loved ones. So how do you make the most of your D2C channel this festive season? We’ve made a list, and we’ve checked it twice!
It’s not for everyone, but for bakeries, or companies offering hampers, nationwide is a great opportunity to expand your consumer reach. We work with top quality couriers who deliver all over the UK. If you’re already set up with Slerp, it’s not too late to sort nationwide before the Christmas rush. Maybe during the pandemic you created meal kits or frozen dishes, well now could be the time to bring them back, they can make the perfect gift and are also ideal for making a celebration a little special. Get in touch to get set up
With Christmas around the corner customers will be starting their present shopping. The organised ones of us will really appreciate features like pre-ordering as it allows customers to secure their orders ahead of time. With Slerp you can have pre-orders switched on for both collection and delivery, offering your customers true flexibility. And it guarantees sales before they’ve even stepped through the door, allowing you to prep ahead of time, win-win! If you want to take this a step further, you could look at utilising our order management tool, Composer, which automates the creation of production schedules, packing slips and delivery exports for all of your orders, reducing human error and saving up to 40hrs a week on manual tasks.
3. Email marketing
If you have a database of loyal customers, make sure you’re communicating with them! This is a time of year where people are looking to buy from you, they might just not know it yet! Whether you want to tell them about an unbelievable festive deal you have or simply remind them of your best sellers or any products that might be a good present, email is a great way to communicate. If you’re looking at setting up email marketing, now’s the time to talk to one of our marketing experts.
4. Gift wrapping
For this one you can get creative. Gift wrapping is the perfect little add on for customers. They can order their item beautifully wrapped and looking festive, saving them the hassle of doing it themselves and giving you the opportunity to increase your AOV. You can even offer gift notes too! You can add this option in controls under ‘modifiers’. Be sure to snap some pics of your beautifully wrapped and packaged items for your customers to see.
5. Digital marketing
If you’ve been considering investing in more marketing, whether you’re looking at meta or google ads, or considering sms, now would be the time. As we said, this is a time of year where consumers are literally looking to spend, so you want to make sure you are getting your brand in front of them. And a great way to do that is marketing. We have a team of experts that can help you with all aspects of this and it doesn’t have to cost the earth. Partners have previously seen increases in online store traffic of more than 30%, so it can be well worth the investment.
These are just a few of the things that Slerp can help make a difference to your festive season. Tick just a couple of these off the list and we’ll sure you and your customers will have a very merry christmas.
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