London’s largest poké bowl chain, Island Poké has announced a major revamp of its loyalty programme Poké Perks, transferring it to a new Island Poké app, that will also allow its customers to order directly from their favourite store for both delivery and click-and-collect. The brand is also rolling out new pre-order and catering options for customers thanks to their partnership with Slerp who offer award-winning technology solutions for restaurants and the hospitality sector.
The launch of the new Island Poké app and its updated Poké Perks loyalty programme coincides with a store-wide roll-out of the brand’s new hot menu. To celebrate the occasion, all current and new loyalty members will receive a free gift:
The new loyalty card will sit within the app and loyalty members will collect one stamp for every transaction that includes a bowl. Five stamps can be swapped for a £5 discount and for every 10 stamps, a member can claim a free poké or hot bowl.
Island Poké has recently expanded its menu to include a range of mouthwatering hot options to complement its current menu and to offer a wider selection of options to cater for those looking for healthy and filling dishes from lunch right into the evening.
To overhaul their digital offering for customers, Island Pokė has teamed up with Slerp, an award-winning technology solution for restaurants and the hospitality sector. The result is a fully integrated offering that stays authentic to the brand’s own identity, whilst enabling Island Pokė with greater insights into their online customers and loyalty members, meaning improved, more personalised, marketing opportunities.
In addition, it also means the brand can introduce pre-ordering services for future dates – opening up the brand to bigger corporate catering orders or events, creating the opportunity to drive higher value orders in terms of size and revenue.
Island Poké Founder James Gould-Porter said: “Our new Island Poké app and loyalty program revamp, marks a significant milestone in our journey to offer our customers the best possible experience. With the launch of our app, we’re not only making it easier for our loyal customers to enjoy our delicious poké bowls and hot menu items but also providing a platform for direct ordering, delivery, and click-and-collect. We believe this app will offer our customer’s much greater flexibilit and deliver a better brand experience however they choose to order.”
JP Then, Founder of Slerp added: “There is an Island Poké just by our office, so we know first-hand how popular it is. Having the opportunity to work with them on a new app that makes ordering easier for consumers and rewards them for their loyalty is therefore a great moment for us. As a brand they are really committed to creating an authentic and personalised experience for their customers and this aligns perfectly with our vision, so we’re excited to help them achieve even greater success through a seamless and convenient ordering experience that fulfils a customer need.”