B Bagels Case Study

Catering Success: B Bagel Achieves 23% Rise in Large Pre-Orders, and 22% Revenue Boost with Slerp

Meet B Bagels

 

Drawing on 30 years of experience, an authentic bagel bakery & delicatessen that is handcrafted and freshly baked daily! Baking their bagels daily using traditional family recipes, they elevate the humble bagel to an art form.

Visit their online store.

 

The Challenge

 

B Bagel faced several operational challenges that impeded their growth and customer satisfaction:

 

  • Complex Ordering Process:

    Before Slerp, managing catering orders involved multiple manual steps:

    1. Communicating with the customer
    2. Sending a PDF of the menu to the customer
    3. Receiving orders over the phone
    4. Sending the order details to the kitchen
    5. Updating the production sheet in Excel
    6. Booking and paying for the courier
    7. Sending tracking information to the customer
    8. Sending payment links and invoices

 

  • Managing Large Pre-Orders:

    Without an efficient online ordering system, scheduling and handling large pre-orders was difficult, leading to missed opportunities and potential revenue losses.

  • Streamlining Deliveries:

    They needed a platform that integrated seamlessly with courier partners to ensure timely and consistent deliveries.

  • High Commission Fees:

    Excessive commissions from third-party marketplaces were cutting into their profits.

  • Building Customer Loyalty:

    Lacking a robust loyalty program, they struggled to retain customers and drive repeat business.

 

The Solution

 

Partnering with Slerp provided B Bagel with a comprehensive solution to address these challenges:

 

  • Composer (Automated Order Management)

    Slerp’s platform automated the entire ordering process, from receiving orders to delivery coordination. The Composer tool automatically created production schedules, packing slips, and delivery exports for all orders, reducing manual work and errors.

  • Seamless Courier Integration

    The integration with key courier partners ensured timely and reliable deliveries, allowing B Bagel to maintain a high standard of customer service.

  • Reduced Commission Fees

    By shifting to Slerp, B Bagel saved 50% in commission fees compared to traditional marketplaces, directly boosting their bottom line.

  • Robust Loyalty Program

    Slerp’s loyalty features significantly boosted customer retention and repeat orders, allowing B Bagel to nurture long-term customer relationships.

 

The Results

 

The implementation of Slerp’s solutions led to impressive performance improvements for B Bagel:

 

  • 30.65% Increase in Online Orders
  • 23% Rise in Orders Over £100
  • 22.65% Revenue Boost from Orders Over £100
  • 50% Savings in Catering Commission Fees
  • 5x Increase in Repeat Orders

 

Testimonial

 

Sabrina Mata, Head of Operations at B Bagel, highlights the transformative impact of Slerp:

 

“Slerp has been a game-changer for us. It’s like going from driving an old beetle to a brand new Ferrari. The platform offers so much, from loyalty programs to easy online ordering. It has helped us build better customer relationships, streamline our processes, and drive more online orders. Large pre-orders have only been possible with Slerp.”

 

B Bagel’s partnership with Slerp underscores the importance of a comprehensive, integrated solution in overcoming operational challenges, reducing costs, and driving significant growth in online sales and customer loyalty. By automating and optimising their processes, B Bagel has set a strong foundation for continued success and expansion.

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