Doms Subs Case Study
How Dom's Subs Achieved 5x Surge in Orders and 50% Revenue Growth
If you’re a London (or even UK)-based sandwich lover, chances are you’ve heard of Dom’s Subs. The sandwich shop took the internet by storm and there were soon queues around the block from those in pursuit of the perfect bite. These super-sized sandwiches come in a range of options with vegans, veggies and meat-eaters covered, serving up flavour-packed fillings packed into fresh housemate rolls to take away.
With three shops in London – the original in Hackney and the newer one in City of London – and catering offerings at public events, their fan club is quickly growing.
Dom’s Subs started in 2019 and saw rapid growth, partially owed to the impressive looking (and tasting!) sandwiches going viral online. Whilst growth is always welcome, it also brings challenges:
Scaling operations can mean a loss of identity, but maintaining image was crucial for Dom’s Subs
With increased demand comes pressure with managing and maintaining quality across orders
The shop did not have an effective revenue tracking system in place, making online sales tracking tricky
Dom’s Subs joined forces with Slerp in April 2022, and we quickly put our system to work to tackle the issues they faced. Solutions included:
A more personal order system has meant that customers have been able to tailor the menu to their requirements, creating more inclusive options
Slerp created a dedicated app which integrated rewards for returning customers. This means buyers have more incentive to return, whilst aligning with the brand’s strong identity
Slerp’s multitude of courier options has allowed Dom’s Subs to ensure customer satisfaction, handling increased order volume and larger-sized orders with ease
The partnership with Slerp resulted in significant growth and operational improvements for Dom’s Subs. Key achievements included:
Greg Boyce, Co-founder of Dom’s Subs, highlights the benefits of working with Slerp:
“We worked really hard at the branding and the image, and with Slerp, you get to keep your own identity. You’re not just on an anonymous marketplace.”
Dom’s Subs’ successful partnership with Slerp underscores the importance of leveraging tailored digital solutions to enhance brand identity, manage growth, and drive significant increases in sales and revenue.
