Slerp
How Basilico Saved BIG On Food Delivery App Commissions
With an on-brand ordering, delivery, and customer experience – without adding extra costs to the business.

Is Your Hard-Earned Cash Going To Delivery Apps?
Basilico, a premium Italian pizza franchise based in London, is known for its authentic wood-fired pizzas and diverse menu. But their existing ordering method was difficult to use and almost all of their orders came from delivery apps.
This meant that Basilico was:
  • Paying incredibly high commission fees to delivery apps while getting ZERO customer data to improve their service and business
  • Not creating a raving fanbase of regular customers
  • Struggling to grow online on their own terms
  • Missing out on easy savings which added unnecessary stress to operating costs

Sign me up

customers

customers
A Way To Boost Direct-To-Customer Sales
Basilico wanted an online ordering platform that is easy for customers to use without the complicated website management work that often comes with it.
At the same time, they were worried about being able to deliver food to customers in a more reliable way compared to delivery app drivers, especially if it meant having to manage the logistics of it all.
They wanted to take back control of their customer data in order to better understand what customers want.

Sign me up

What Does Partnering With Slerp Mean?
Basilico found Slerp to be the perfect partner. Not only does Slerp provide an online ordering channel, but also reliable delivery, full customer support, customer data and automated marketing capabilities, set up and done for them!
  • Huge Savings And A Winning Business
  • Within months of using Slerp, Basilico saw its direct orders grow and make up more than 25% of total orders. At the same time, they saved almost 90% on commissions that would have gone to delivery apps.

  • Stronger Brand
  • Slerp enabled Basilico to build a brand that was truly theirs, with a branded ordering channel, an app, a loyalty program, and a CRM. Within a year, Basilico had 10k+ new customer opt-ins for email marketing and 1k+ app downloads.

  • Stronger Business Growth
  • Basilico could now tap into data from delivery, email opt-ins, and its app to create targeted marketing campaigns. The results were immediate – they saw a 12% month-on-month growth in sales after their first few campaigns, making it their strongest performance in months.

Sign me up

customers

icon

Ready to take control and grow?
Drop us your details, and we’ll be in touch soon (check your phone and email!). Let’s chat about saving you money and making your brand skyrocket – in less than 30 days.



Your online ordering
journey starts here
Get started now