Q1 Key Dates

Lucy Woodward
December 27, 2023

The post-Christmas season may seem less busy, but for hospitality, the start of the new year is bustling with opportunities for delivering gifts and catering. 

Last year, for example, we saw a 42% increase in orders with our partners around Valentine’s day. How did they do it? Aside from promoting offers ahead of these events, our partners used some great and simple tactics to boost their order value with success. We’ve compiled a list to inspire you to think about delivery, or, if you already have an online presence, optimising your online deliveries:


Add a vegan section during Veganuary

Over 700,000 people took part in Veganuary last year. After a meat-heavy Christmas, customers are looking for a lighter, veggie centric month. Adding a vegan section to your online menu makes the ordering experience easier and reduces cart abandonment.


Offer bundles for Valentine’s Day

8 in 10 people prefer to stay at home, making online ordering vital for taking advantage of the occasion. Offering meal kits, hampers and bundles that target couples ensures catering efficiency for both your on premise and online customers.


Add gift wrapping for Mothers Day

Aside from Christmas, this is one of the biggest gifting occasions of the year. Adding gift wrapping options and notes is an excellent way to increase the average order value – one of our partners made over £30K last year simply by doing this.


Promote limited edition specials for Easter

The perfect excuse to create some delicious easter themed goods. Making them limited edition creates a sense of FOMO (fear of missing out) amongst your customers and consequently encourages sales.


With the rollout of our Slerp CRM system which directly links up with our partners’ online ordering system and allows them to engage customers with personalised offers with ease, we’re anticipating even more delivery success this coming year. 

Interested in finding out more about how Slerp can help boost your deliveries, or how Slerp CRM can help you drive repeated orders? Drop us a message here, or visit our website to book a demo.  

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