Meet our new Chief Commercial Officer Zal Dordi

Sarah Jackson
August 1, 2023

We have expanded our senior leadership team with the hire of Zal Dordi as Chief Commercial Officer, with Tom Messett stepping into the role of Head of RevOps.

Zal Dordi, originally from Palo Alto, California, was one of the earliest employees at DoorDash. Beginning as General Manager of San Francisco, he launched and ran the DoorDash marketplace, before going on to lead the Business Development function responsible for the company’s largest partnerships and new verticals. Zal also has experience at McKinsey & Company and an MBA from INSEAD, bringing a wealth of expertise and experience to Slerp’s leadership team.

Slerp is a technology business built by hospitality operators for the hospitality sector. The company’s core objective is to empower restaurants and food operators, enabling them to directly connect and transact with their customers through their own digital channels, therefore fostering stronger relationships and expanding their omni-channel offerings. Slerp collaborates with a wide range of hospitality businesses, franchises, and groups, ranging from 3-5 sites to over 100 sites, providing them with a highly customisable online ordering and delivery solution. Slerp’s partners include renowned brands such as Pasta Evangelists, Ottolenghi, Eataly, JKS Restaurants and many more.

Earlier this year, Slerp received recognition for its commitment to innovation within the sector by winning the Restaurant Marketer & Innovator Award for Best Technology. Recent innovations, including harnessing AI with a new Slerp CRM product, have seen an average of 15% uplift in Gross Merchandise Value (GMV) for their partners. 

JP Then, Founder and CEO of Slerp said: “We remain at the start of our journey with significant growth to come. Bringing in a Chief Commercial Officer with the experience of Zal is important as we move to the next phase of our growth. By strengthening our senior team, we will continue to elevate the high levels of service that our partners have come to expect, as D2C becomes a larger channel for every business. Zal partnering with Tom to lead our Commercial Team is a natural step and one that the entire team is excited for.”

Zal Dordi, the newly appointed Chief Commercial Officer for Slerp, said: “Slerp is on an exciting path thanks to JP’s vision of how to transform the way that hospitality businesses connect and transact with customers. It’s a huge market opportunity in its early days, and I am keen to get started and help Slerp to accelerate its commercial operation at scale. I’m looking forward to working with the already talented Slerp team to drive growth and innovation, and ultimately to create meaningful value to our many partners.”

Slerp is an online ordering platform designed specifically for the hospitality industry.
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