With the unpredictability of the market over the last two years, the chances are that your eatery has already tapped into a food delivery market that was already steadily on the up each year well before the pandemic.
However, with Slerp you can take it to the next level and launch a dedicated food ordering app for your brand. So here’s why you should consider having your own app.
1. It makes the online ordering process quicker, easier and smoother
Your takeaway or restaurant might have arrangements already in place for online food ordering, but is it user friendly or ‘good looking’ from the customer’s perspective.
A dedicated food delivery app for the customer’s phone is just that. It will save the customer who wants to repeatedly order from you the hassle of fiddling around with a main website that may not even be optimised to display well on their phone.
2. It helps build brand familiarity and loyalty
Own a spot on your customers phone. We aren’t just referring to the fact that the customer has downloaded your brand’s online ordering app. They will be reminded of your restaurant or takeaway every time they look at their screen.
Your own app will also give you the scope to directly incorporate a loyalty programme. Customers could quickly accumulate stamps or points that would give them perks later on and be available at just a touch.
Own a spot on your customers phone and remind them of your business every time they look at your screen
3. It can include a variety of online ordering methods
If you’re going to invest in an online ordering app you want it to incorporate any and all ordering options. By that, we mean not just traditional ordering for delivery to the customer’s home, but also the ability to ‘click and collect’ or ‘order at table’. Which will mean customers further associate your hospitality firm with the utmost convenience.
4. It eliminates or minimises the likelihood of order errors
If your business is still depending on manual orders – such as over the phone – you have even more reason to invest in an ordering app.
The fact is, human errors happen. Whatever the cause of the mistake, it is always best to avoid anger or disappointment with your customer. A dedicated food ordering app will formalise the ordering process and reduce errors.
5. It can help streamline your running costs
At Slerp we offer a free app (yes you heard us right). We will take care of maintenance and updates, leaving you to do what you do best! You simply need to add your restaurant’s branding and images.
Your team will no longer have to spend time or energy taking orders over the phone. They can turn their attention to your customers, maximising their experience, or spend their spare minutes on other important aspects of your restaurant or eatery.
Many of us may associate the rise of online ordering with the pandemic, but the reality is that it simply accelerated something that was already happening. This makes a smart-looking, feature-packed and easy-to-use ordering app one of the best investments your hospitality firm could make for the future.
Connect with Slerp today and we can help you to realise the full potential of 21st century online ordering for your restaurant or takeaway in 2022.