It’s not surprising that during the Covid-19 pandemic foot fall traffic fell rapidly for quick service restaurants (QSR) as people followed the government’s advice and stayed home. With ever-changing regulations, day to day operations were constantly changing and it was difficult to keep up.
Fast forward a few years and now we’re in a relatively free Covid world, we’re here to share how a business like yours can enhance your operations and boost your sales.
Below are several tips recommended by the Slerp team on how to optimise your D2C (direct to consumer) as a QSR.
A benefit of using our online ordering system is that it enables you to access your own data and find out who your customers are. Once you know who your customers are, you can find out a little bit more about them. It’s important to take the time to look into what your customers like so that you can keep them coming back for more.
A good way to maximise the chance of a return visit is with features like a digital loyalty programme. It’s likely that consumers will be relying more on loyalty programmes than ever before as the cost of living continues to rise.
As they see their points increase with each visit and start reaping in the rewards, it’s more likely that they will keep coming back to your business.
It’s important to have a solid delivery system in place to be able to reach your customers quickly and effectively. At Slerp we pride ourselves on having a fully flexible delivery solution. Your QSR business has the option to choose what type of delivery would work best for you, and you will also be supported with live operations from us.
Delivery will always be completely on your terms and you are able to protect your profit margins with us by setting different prices for different types of services. For example, you may find that you need to charge more for delivery on occasion to cover any additional costs.
We offer same day, on demand and pre-order delivery services to QSR business and are happy to provide as much as support as you need to make your operations run as smoothly as possible.
In addition to our delivery services, more and more businesses are now offering click and collect services. This is useful for customers who like to order on the go, and helps you as a business plan in advance and have everything ready for that customer’s arrival. You’ll be able to set pick up times that work for you, as well as having full control over order limits, so everything is in your hands.
Nowadays consumers seem to prefer a quick and easy way of ordering and paying, and branded apps are providing the perfect solution for this. With everything they could possibly need right at their fingertips, it provides a seamless order and check out process.
With the Slerp app, you can literally get into your customer’s pocket! Did you know that 70% of orders now happen on a mobile device? Investing in a good app for your business is a great idea.
By using an ordering app, payments can be made much easier with the option of using Google and Apple Pay, so no excuses if they don’t have their wallet to hand! With the additional feature of ‘split the bill’ there will be no need for awkward maths and dodgy phone calculators, as our app will split the bill evenly between groups. Users are encouraged to repeat orders as there is an option to re-order what they had the previous time, plus they can access their digital loyalty scheme here and make use of discounts. With a quick check out too, this perfectly suits the style of QSRs.
If you’re short staffed and hiring feels like a never ending process, then you can save yourself time with a order at the table solution.
Slerp offer table ordering to help companies speed up their ordering process and make their overall operation more efficient. With QR codes displayed on the tables, customers can simply scan the code with their phone and order until their heart is content. With the option of a simple guest checkout with minimal details required, it really is as simple as a few clicks.
This allows service to resume at a faster rate as orders are sent direct to the kitchen, tables can be turned faster, and it makes the ordering system much easier for staff to manage, especially if you do find yourself short staffed.
By allowing customers to take the reins on the ordering system, it frees your staff up to give them more time to develop good relationships with customers and give them a high quality and memorable experience. The better the experience you can give your customers, will increase their order value and tips for your staff.
For a more detailed discussion of how Slerp could optimise your QSR operations, please don’t hesitate to reach out to our team.