Building your restaurant’s online presence is crucial in today’s market – it’s an essential element of brand building, bringing more customers in and increasing online orders, too. Whilst you’re likely aware of the benefits of social media, a blog is an often overlooked way to up your digital marketing game. From increasing your Google traffic to building a strong customer relationship, there are plenty of benefits to a blog.
SEO (Search Engine Optimization) is the process of improving your website to help visibility on Google search results. Having new, dynamic content like a blog will help with this – a blog offers the opportunity to use keywords that may otherwise be tricky to shoehorn in, meaning people are more likely to come across your site.
Google favours sites that are updated regularly, which can otherwise be difficult to do on a restaurant site. Plus, a blog can include a call to action that will encourage visitors to order, so the traffic converts. Bonus points if Slerp is integrated – there can be a direct, fuss-free method for readers to order food right away.
This one is simple – engaging your customers and giving them more content around your restaurant is always a good idea. People are likely to share your content if they enjoy it, driving more traffic to you. It also gives you more content to share on your own socials – a win-win!
Show your customers what makes you special! Setting a brand tone of voice and sharing insights into your industry gives a personality to your restaurant, connecting with your customers. It also gives you authority in your industry.
Ready to take the leap? Get started with some of these ideas for blog topics:
Got an ever-evolving menu? Your blog is a great place to keep customers up-to-date about new dishes, seasonal offerings, and upcoming events. Nothing encourages people to try a dish like a mouth-watering description.
For the real foodies out there, you can deep-dive into the ins and outs of a spotlighted dish; talk about the inspiration, sourcing the ingredients, cooking techniques, and more.
Your blog shouldn’t just be about your restaurant – provide value with industry insights, info on seasonal eating, and other general topics. This is more likely to reach a wider audience.
Is there a trick to enjoying your food at its best? Create a blog that provides tips and tricks into reheating and serving your food. It sounds simple, but it might be helpful for readers to know.
Put a spotlight on your local community and write a round-up of your favorite food places in the area – including yourself, of course! Whether there’s a particularly good specialty store or fantastic café near you, sharing the love supports other local places and can also help you rank higher when people search for the best places locally.
Blogging is a great way to invest in yourself and build up your online presence, strengthening your brand and increasing orders in the process.