Chicken Cottage
Chicken Cottage faced significant challenges in customer engagement and loyalty due to traditional marketing strategies and a disjointed tech infrastructure. Their existing loyalty programs struggled to generate enthusiasm, and expanding their customer base became a slow process.
Recognising the importance of data, Chicken Cottage sought an all-in-one platform to integrate their technology stack and enhance their loyalty programs. This strategic move led to impressive results: a 66% increase in order counts, 20,000 app downloads, and a fourfold increase in repeat orders, showcasing the impact of cohesive technology on business growth.
Challenges
- Limited customer engagement, leading to a lack of meaningful interactions with their customer base.
- Inefficient loyalty programs that failed to capture customer enthusiasm and drive repeat business.
- Slow growth of their marketing database, hindering their ability to effectively reach and connect with potential customers.
- Disjointed tech stack that created silos between tools, making it challenging to gather and analyse valuable insights for decision-making.
Solutions
Chicken Cottage partnered with Slerp to launch a branded mobile app, incorporating several key features:
- Branded app with push notifications: The app established a constant presence on customers’ home screens, and push notifications enabled powerful and cost-effective marketing.
- Enhanced loyalty programs: Slerp’s loyalty features within the app boosted repeat purchases and customer retention.
- Integrated CRM: Seamless integration with Chicken Cottage’s CRM system streamlined customer data management and marketing initiatives.
- Click & Collect and delivery: Customers could conveniently place orders for delivery or pick-up, enhancing their experience.
Results
The launch of Chicken Cottage’s brand-new app, featuring an integrated loyalty program and CRM system, empowered the company to achieve remarkable results. They experienced a quadrupling of repeat orders, highlighting the success of their loyalty initiatives. Additionally, their marketing database grew by an impressive 52%, enabling them to reach new customers. Order volume surged by 66%, showcasing a significant boost in business, while the app garnered strong customer engagement with 20,000 downloads.
- 4X repeat orders, highlighting successful loyalty initiatives
- 52% growth in marketing database, facilitating new customer reach
- 66% increase in order volume, demonstrating significant business growth
- 20,000 app downloads, reflecting strong customer engagement
