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How Kaani Kaana grew revenue 10× in a year

An award-winning Bangladeshi and Indian takeaway from Chelmsford. Kaani Kaana moved its ordering onto its own Slerp site and app. Within a year, revenue was ten times higher.

CuisineBangladeshi & Indian
WhereChelmsford, Essex
On SlerpWeb orderingBranded appLoyaltyClick and collectDelivery
The Kaani Kaana ordering site on a laptop: curries in copper pots, the Chelmsford store's small plates and a cart

Kaani Kaana's first year on Slerp

10× revenue in a year The old system buckled as orders grew. This one took the volume.
1,000 marketing opt-ins in 10 days Customer data now sits with Kaani Kaana. So does the list.
50% of deliveries by zero-emission vehicles A sustainability goal the old delivery setup kept out of reach.
The Kaani Kaana team in green aprons and jackets, cheering together inside one of their restaurants

A takeaway, but different

That's how Kaani Kaana puts it. Bangladeshi and Indian food, cooked from fresh, 100% natural ingredients for thousands of customers. Based in Chelmsford, with kitchens in Upminster and Buckhurst Hill too.

Customer experience comes first, and the awards show it. Best Asian takeaway in the country. A Restaurant Guru award for customer reviews.

Then growth outran the setup. The old system couldn't handle the orders, and mistakes crept in. Customer data sat out of reach. Delivery made their sustainability goals hard to hit. They wanted all three fixed in one place.

Their ordering, in their green

The logo in the header. Their own food photography on every dish. Their green on every button. A customer ordering from Kaani Kaana only ever sees Kaani Kaana.

Kaani Kaana's app at Buckhurst Hill: 10% off pickup for signed-in customers, and small plates from £1
1
Their app, in their greenBuckhurst Hill’s small plates, from papadum to seekh kebab, in their own app.
Kaani Kaana's Chelmsford menu on a phone: 10% off pickup for signed-in customers and the small plates tab
2
Pick a kitchen and a timeEach store has its own menu and slots. Signed-in customers get 10% off collection.
Kaani Kaana's Lamb Chops on a phone: a gluten-free tag, allergens, a mint sauce choice and add to cart at £16.95
3
Every dish shown properlyTheir photos, dietary tags and allergens. Extras chosen before it goes in the cart.
Kaani Kaana's app home: their awards, a loyalty card counting to a £10 discount and new items this month

Still Kaani Kaana when customers come back

Every account is a customer they can reach again. Points on every order, a reward to aim for, and an app with their name on it.

  • Loyalty pointsCollect 100 points for a £10 discount. Progress sits on the home screen.
  • Their own appHome, order, loyalty and login, all in Kaani Kaana green.
  • Their customer dataEvery sign-up lands in their own list, ready for tailored marketing.
  • Collection discount10% off collection orders for customers who sign in.
  • Delivery or collection slotsOrder for now or pick a time later today.
  • Zero-emission deliveryZero-emission vehicles built into delivery.
Thanks to Slerp’s online ordering platform and robust loyalty scheme, we’ve empowered our growth by gaining greater control over our data.
Sadiq Ahmed, founderKaani Kaana, Chelmsford

More brands that went direct

Chef lifting a tray of rotisserie chickens at Harley's How Harley's went from Instagram DMs to 1,500 direct orders in 30 daysRead the story Outside a pink Sourdough Sophia shop with arched windows How Sourdough Sophia built a list of 16,000 contacts it ownsRead the story A catering box of filled bagels from B Bagel How B Bagel grew online orders 31% by taking platters off emailRead the story

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Ten times the revenue in a year.
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