La Maritxu Case Study

La Maritxu's Partnership Drives 700% Growth in Revenue and Orders

Meet La Maritxu


f you’ve ever been to La Maritxu, chances are you’re still dreaming of that Basque cheesecake. Founded by three sisters – Maria, Almundena and Lucia – the bakery transports the beauty of Basque to London, where you’ll find the infamous slices served up daily for a taste of the sweet life.

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La Maritxu’s cheesecakes quickly became infamous across the capital, but with success comes demand and challenges. Rapid growth uncovered several operational issues:


Overwhelmed order system: High volumes of pre-order meant their existing ordering system was incapable of dealing with the surge in demand


Inefficient order management: Manually handling these orders was prone to errors, and their ability to scale was impacted by this




A partnership with Slerp quickly solved the issues they encountered.


Efficient online ordering system: Slerp’s platform streamlined the order management process, ensuring efficient handling of the increased demand.


Direct-to-consumer (D2C) pre-order scheduling: The system allowed La Maritxu to schedule and manage pre-orders, streamlining production and delivery


Delivery and collection options: Slerp took the delivery stress off the bakery with convenient delivery processes and click & collect, allowing La Maritxu to focus on what they do best.




The partnership between Slerp and La Maritxu saw fantastic results. Improvements in order management, delivery and scheduling worked wonders for business performance and growth.


  • Daily orders for cheesecakes went from 6-7 to over 30
  • 700% increase in sales within 6 months
  • Efficient system in place to manage rapidly growing demand




Lucía Larragoiti Fisher, Founder & Baker at La Maritxu, emphasizes the transformative impact of partnering with Slerp:


“We faced challenges managing high pre-order volumes and weren’t prepared for such rapid growth. To fix this, we partnered with Slerp to implement an efficient online ordering solution that could handle the increased demand.”


La Maritxu’s successful integration of Slerp’s online ordering solution underscores the importance of leveraging advanced digital platforms to manage rapid business growth, enhance operational efficiency, and drive significant sales increases.

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