Nell’s Pizza
When a passion for pizza combines with an obsession with making and baking, you get Nell’s. After realising that most UK pizza was Neapolitan style, Jonny decided to bring something different to the scene.
Over the next 18 months plenty of research, trialling, travelling and market research (SO much pizza eating) took place, sampling the best slices on offer across the pond. And so, Nell’s was born: New York-style slices, moreish ice-cream sandwiches and craft drinks, taking cities in their stride.
Challenge
- Marketplaces struggled with logistics for large pizzas, leading to issues and customer dissatisfaction
- Catering demand increased, but managing orders became time-consuming and challenging
- No proper system for deliveries, requiring extra effort to ensure accuracy and timelines
Solutions
- Slerp’s platform streamlined order processing, reducing complexity for large orders
- Specialised courier system ensured correct courier assignments for each order
- Fewer errors, timely deliveries, and easier ordering improved customer satisfaction
Results
The transition to Slerp brought impressive results for Nell’s Pizza, transforming their delivery operations and driving business growth. Within just five months, Nell’s saw a threefold increase in orders for their signature 22″ pizzas, allowing them to tap into new market segments like corporate events and parties. With Slerp’s optimisation, staff saved over 20 hours each month on deliveries, which could be reinvested into other key areas of the business.
- 3X large pizza orders
- 20+ hours saved on deliveries by staff
- X online orders processed efficiently
