Zia Lucia is not just a pizzeria; it is a manifestation of passion, innovation, and love for Italian cuisine. Founded by Claudio Vescovo and Gianluca D’Angelo, Zia Lucia has quickly become a beloved name in the pizza world, known for its unique, artisanal doughs and commitment to quality. Claudio and Gianluca’s vision for Zia Lucia goes beyond just making great pizzas—it’s about creating memorable experiences and sharing a piece of Italy with every customer.
In the rapidly evolving digital landscape, Zia Lucia faced significant challenges in optimising its online sales strategy. Like many in the industry, they initially relied on third-party marketplaces for their takeaway services. While these platforms offered convenience, they presented several issues:
Without access to customer data from these marketplaces, Zia Lucia struggled to understand their customers’ behaviours, such as whether there was a crossover between dine-in and takeaway patrons.
The reliance on third-party platforms limited Zia Lucia’s ability to build direct relationships with their customers, affecting their ability to foster loyalty and repeat business.
Marketplace commissions eroded profit margins, which impacted Zia Lucia’s bottom line and growth potential.
Zia Lucia wanted to focus on growing its catering services but found that third-party platforms were not conducive to this aim.
Zia Lucia’s decision to switch to Slerp was driven by the need for greater control and insight into their business operations and customer interactions. Slerp offered a range of benefits that addressed these challenges head-on:
Slerp’s platform provided Zia Lucia with valuable data about their customers, enabling them to understand buying patterns, preferences, and crossover between dine-in and takeaway services. This data allowed Zia Lucia to own closer relationships with its customers and tailor its offerings to better meet their needs.
By reducing reliance on marketplace platforms, Zia Lucia was able to improve its order margins, increasing profitability and providing more resources to reinvest in the business.
Slerp enabled Zia Lucia to implement loyalty programs aimed at increasing repeat purchase rates. This direct engagement helped foster a loyal customer base and enhanced customer retention.
The platform allowed Zia Lucia to grow their catering channel directly, offering catering options online that is then delivered catering courier partners.
With a strong focus on branding, Zia Lucia used Slerp to create a more personalised and cohesive customer experience, further strengthening their brand image.
Zia Lucia leveraged Slerp to transform its online sales strategy with a focus on:
The implementation of Slerp was straightforward, with a quick and efficient setup process that had Zia Lucia’s online ordering system up and running in no time. The user-friendly interface made it easy for both staff and customers to adapt to the new system.
Slerp’s customisation options allowed Zia Lucia to maintain its brand identity throughout the online ordering process, ensuring a consistent and engaging customer experience.
By capturing and analysing customer data, Zia Lucia gained valuable insights that informed marketing strategies, menu development, and service enhancements.
The switch to Slerp resulted in several positive outcomes for Zia Lucia:
Claudio Vescovo , Founder of Chopstix, shares the impact of the partnership with Slerp:
Partnering with Slerp has been transformative for Zia Lucia. We launched in less than a month across all our sites, and the results were phenomenal! The Slerp team went above and beyond to bring our direct channel to life. It was crucial for us to have a platform that improved our margins, provided valuable customer insights, and enhanced our ability to deliver exceptional experiences.
