Zia Lucia Case Study

How Zia Lucia launched direct ordering in less than 10 days
Zia Lucia needed an integrated platform to reduce reliance on third-party marketplaces, lower fees, access customer data, and streamline delivery, catering, click & collect, and loyalty programs for growth.
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1000+
new guests in 2 months
10
days to launch
30%
savings in commission

Zia Lucia

 

Zia Lucia, founded by Claudio and Gianluca, faced challenges due to their reliance on third-party marketplaces. High fees, limited customer data, and fragmented systems hindered their growth. They needed a platform to support their goals: streamlined delivery, catering, click & collect, and a loyalty program. Catering was crucial for expansion, demanding a smooth solution.

 

Challenges

 

  • Lack of customer data hindered targeted marketing.
  • No direct customer relationships made loyalty building difficult.
  • High commission fees impacted profitability.
  • Existing platforms couldn’t support catering expansion.
  • Limited brand customisation

 

Solution

 

Why they switched to Slerp:

  • Access to customer data for insights and personalisation.
  • Direct customer relationships to foster loyalty.
  • Improved profit margins by eliminating third-party fees.
  • Support for online catering orders and integration with delivery partners.
  • Customisation options for brand consistency.

 

Results

 

  • 10 days to launch: By launching their direct channel in just 10 days, Zia Lucia quickly gained control over their customer interactions. This swift implementation allowed them to start building direct relationships and capturing valuable customer data from the get-go. Consequently, 20% of their online orders now flow directly through their own platform. This shift not only fosters stronger customer connections but also translates to higher profit margins.

 

  • 30% commission savings vs marketplaces: The elimination of third-party commission fees significantly boosted Zia Lucia’s revenue. These savings provided them with the financial flexibility to reinvest in their business, further fuelling growth initiatives and enhancing the customer experience.

 

  • Data-driven insights & personalisation: Gaining access to customer data empowered Zia Lucia to understand their customers better. These insights enabled them to create targeted marketing campaigns, offer personalised recommendations, and tailor their menu to meet customer preferences, ultimately driving customer satisfaction and loyalty.

 

  • Catering expansion: The new platform’s robust catering capabilities and integration with delivery partners enabled Zia Lucia to expand their catering services effortlessly. This expansion opened up new revenue streams and positioned them as a go-to option for events and gatherings.
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Slerp is an online ordering platform designed specifically for the hospitality industry.