Online ordering for bakeries

Powering bakeries
Get online and grow your bakery business
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As used by:
Crosstown
Pavilion
Maitre Choux
Dusty
Fabrique
App ordering
The perfect solution for bakeries
Make your baked goods more accessible with a comprehensive online ordering. Deliver large orders locally, deliver nationwide, offer collection… one solution for all your needs.
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Order Management
Wave goodbye to spreadsheets with Composer
Customers are already saving 40+ hrs a week! Time is money… save both with our order management tool.
Automate the creation of production schedules, packing slips and delivery exports for all of your orders.
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Manage stock better with ‘snooze products’
Import all Slerp pre orders
Automated labels, packing slips & summaries
Loyalty
Reward your most loyal customers
Drive repeat business with digital loyalty.
We give you full access to your data so you can focus on the customers that matter most.
And how about your very own branded app to go hand in hand with your loyalty scheme?
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Bakery
Serve the nation
We work with some amazing bakeries who deliver all over the UK. Your customers are missing out on your baked goods and you’re missing out on their business!
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Packaged delivery
Offer click + collect
Make the till ring before customers have even stepped through the door! It’s affordable and convenient for you and your customers.
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How does Slerp work

Slerp is an online ordering platform designed specifically for the hospitality industry. We sit behind the scenes, powering your own branded checkout so that you can directly take orders from your customers whilst owning the data. Think of us as a Shopify for restaurants, with reliable and efficient delivery.

Slerp enables you to:

  • Create, manage, and customise your online ordering channel on web and via your own app.
  • Deliver efficiently to your customers with automatic courier assignment with courier partners such as Uber (we are the first UK platform partner), Stuart, and Addison Lee. We track and monitor all deliveries end-to-end and have the best-in-class customer support handling (92% CSAT score).
  • Accept a range of order types all from a single checkout, including Click & Collect, ASAP delivery, scheduled same-day delivery, and pre-orders such as larger catering orders for future days.
  • Grow your orders using customer data, loyalty programs, discounts and CRM, all from one platform.

For head office staff, all of Slerp’s features are accessed through one dashboard, which means you don’t have to log into multiple systems.

For on-premise staff, orders are received via our Partner App (IOS or Android) which operates very similar to marketplaces. We also integrate with the likes of Deliverect, Otter and Urban Piper [coming soon] if you prefer to not use our App.

Unlike marketplaces, you get to own your branded checkout, obtain rich customer data, and shape your customer experience using your own loyalty program and CRM. Marketplaces are also tightly coupled to on-demand delivery orders. With Slerp, you are open to a variety of order types that can be customized easily for each and every location. With our comparatively low commission structure, you also will be able to improve your margins and add more money to your pocket.

Typically we work with businesses that already have online ordering via marketplaces. This may be contributing anywhere between 10-80% of the total business turnover. Such businesses are looking to diversify their revenue streams, take back control, and make more margin.

We also have many businesses come to us who may be using an existing ordering solution that is not fit for purpose for their requirements. We work with businesses in many shapes and sizes – you may have 1 location, or you may be a multi-site franchised business with 150 locations. The Slerp platform is flexible to suit a variety of setup configurations.

Our pricing is transparent and on the Pricing page of our website. We earn as you earn ensuring we are completely aligned on growing your direct ordering channel. There are optional add-ons that can be used to compliment your setup depending on your requirements. Slerp is committed to help you to sell more efficiently and grow your online orders successfully. We take a low commission based on transactions and charge a low fee for optional add-ons.
No, you do not need a developer or designer to use Slerp. Our platform is designed to be intuitive and comes with a user-friendly guide to get you set up and transacting in as little as an hour. We also have an incredible growth team of former operators to help you grow your online orders.
Yes. Most of our partners use popular website builders such as Wix, WordPress, and Squarespace. You will just need to include order buttons and order links that point to your online ordering page. You also have the option to customize the domain name of your ordering channel to align with your website. See Crosstown as an example.
Your online ordering
journey starts here
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