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days to launch
★ Case study · Direct online ordering
Case Study
Harley’s Butchery & Rotisserie
From analogue ordering to a fully branded direct channel in 48 hours — with click & collect, pre-orders, split opening times, loyalty, CRM, and integrated delivery.
Results
What changed with Slerp
Speed to value, with control kept in-house.
0
direct transactions within first 30 days
+0%
avg basket size up (in 3 months)
The challenge
No digital ordering, high demand, no process
Harley’s had never taken online orders. Instagram created strong demand for their rotisserie chicken, but orders arrived by phone, email, and DMs — hard to track, slow to manage, and impossible to scale. Marketplaces weren’t an option: Harley’s wanted to protect their brand, keep customer relationships direct, and build their own database.
The solution
A fast, branded direct channel with the controls they needed
- Branded checkout live in 48 hours, reflecting Harley’s premium feel.
- Split opening times to align stock and availability by timeslot.
- Pre-orders for same-day and future days to smooth demand.
- Click & Collect first to get the team comfortable, then weekday delivery via integrated couriers.
- CRM to own the data and build direct relationships.
- Loyalty to drive repeat orders & reward loyal customers.
What they use
Everything they need, in one place
Click & Collect and delivery under Harley’s brand, with pre-orders, split opening times, loyalty and CRM to grow their direct customer base — no marketplace dependency.
What they said
In their own words
Customer spotlight
“Demand exploded within two weeks. Slerp moved fast and has supported us ever since — great online ordering and standout service.”