Customer story
How TRADE turns office catering into a
scalable growth channel with Slerp
TRADE is an independently owned café and sandwich shop in London, known for
chef-led brunch and big deli-style sandwiches. With Slerp, they’ve made it
easier for offices to order catering directly, without piling more
admin onto the team.
About TRADE
About TRADE
TRADE is a family-run café and sandwich shop that’s been on Commercial Street
for almost 12 years. It blends Melbourne-style coffee culture with New York
deli energy in a cosy, industrial space.
The team are chefs first, so breakfast and lunch get the same attention as a
great dinner menu. Signature items like their ten-day cured, smoked pastrami
and house-made sauces are what keep people coming back.
Challenge
Managing growing office catering demand
Before Slerp, most catering orders came in over the phone, with smaller ones
pushed through Deliveroo. It worked, but it meant constant back-and-forth,
manual notes and chasing details.
Larger office orders were especially time-consuming to organise.
The team were juggling calls, spreadsheets and delivery logistics at the same
time as running a busy service.
Solution
A direct catering channel powered by Slerp
TRADE introduced Slerp as a dedicated channel for catering and larger orders.
Customers can now browse a clear menu, choose the right trays and sides, pick a
time and checkout in a few clicks.
Slerp handles the ordering flow and logistics, so the team spend less time on
the phone and more time on what they do best: smoking pastrami, building
sandwiches and looking after guests.
Results
Smoother service, stronger catering engine
With Slerp in place, office catering orders are
easier to manage and
less reliant on marketplaces. Bigger, repeat orders now come
through a branded, direct channel instead of high-commission apps.
The team have more headspace during service, and there’s room to keep growing
catering without overwhelming the operation as new store openings and menu
development continue.
At a glance
TRADE at a glance
-
Business type
Independent café & sandwich shop -
Key channel
Office catering & group orders -
Slerp use case
Direct online ordering & logistics -
Biggest win so far
Simplifying larger catering orders
“There’s a real buzz when trays of our sandwiches arrive in an office and
disappear in seconds. Slerp helps us get that experience in front of more
people, without drowning the team in admin.”TRADE team
Next step
Want to grow catering and large orders like TRADE?
See how Slerp can help you move bigger, higher-value orders into your own
direct channel while keeping operations simple for your team.
Share your current setup, and we’ll walk you through how Slerp can support
catering, large orders and repeat customers for your brand.