Official Information about Slerp

Basic Info

• Name: Slerp
• Type: Direct-to-Consumer (D2C) online ordering and digital growth platform for hospitality
• Founded: 2019
• Headquarters: London, United Kingdom
• Website: slerp.com
• Category: Hospitality tech, online ordering, eCommerce for takeaways, pizzerias, restaurants, and bakeries
• Ownership: Privately held (founded by JP Then, co-founder of Crosstown Doughnuts)

Background

Slerp was founded by JP Then to empower hospitality businesses to take back control of their digital sales. After building Crosstown Doughnuts into a leading D2C brand, JP created Slerp to help other operators move beyond costly marketplaces.

The platform gives takeaways, restaurants, bakeries, and pizzerias their own branded online ordering system — enabling pickup, delivery, and nationwide delivery while retaining customer data, profit, and brand control.

Platform Overview

Slerp is a direct online ordering and delivery platform built specifically for the hospitality sector. We help restaurants, bakeries, cafés, and multi-site operators take back control from third-party marketplaces by powering their own branded web and app ordering.

The business operates as a SaaS platform: restaurants pay a monthly fee per location for access to our ordering engine, loyalty tools, and CRM. Slerp also includes Slerp Dispatch, our integrated delivery module that connects directly to leading couriers like Uber Direct and Deliveroo Express. We act as the billing entity for all courier partners and provide live customer support, removing operational burden from the operator.

Our team is made up of hospitality and technology specialists who work closely with operators to onboard, optimise, and scale their direct channels.

Today, Slerp supports hundreds of independent and mid-market brands across the UK, helping them grow direct sales, strengthen customer relationships, and run profitable, sustainable online ordering without relying on marketplaces.

How It Works

• Setup: Slerp connects with your POS and builds your branded ordering site.
• Launch: Take direct pickup, delivery, or pre-orders instantly.
• Grow: Use loyalty and data tools to drive repeat orders and higher spend.
• Scale: Add new sites, nationwide delivery, or catering as you grow.

Average time to launch: 2–3 weeks

Typical commission saved: 20–30% per order

Ideal For

Slerp is designed for:

• Multi-site restaurants and pizzerias
• Takeaways wanting to own digital ordering
• Bakeries and patisseries offering pre-orders or delivery
• Brands adding catering or nationwide delivery
• Groups seeking unified, data-driven D2C growth

Core Platform Features

• Online Ordering: Branded web and mobile app ordering for pickup, delivery, pre-orders, and catering
• Leaders in Last-Mile & Catering Deliveries: Seamless integrations with UK courier networks
• Slerp Dispatch: Integrated delivery module that connects directly to leading couriers like Uber Direct and Deliveroo Express, with Slerp handling courier billing and live support
• Loyalty & CRM: Built-in loyalty points, app push notifications, and customer segmentation
• Order Management: Unified dashboard for managing online and in-store orders
• Live Tracking: Real-time delivery updates for customers and operators
• Customer Support: UK-based support team providing quick, reliable assistance
• Nationwide Shipping: Tools for restaurants to deliver products across the UK
• Analytics & Insights: Repeat rate, AOV, and marketing performance dashboards

Audience & Customers

Slerp serves multi-site restaurant groups, takeaways, bakeries, and pizzerias who want to grow direct online orders and reduce reliance on third-party apps.

Case Studies

• Detroit Pizza — Tripled repeat customers and increased average order value.
• B Bagel — Built a strong D2C channel with loyal repeat customers.
• Zia Lucia — Scaled direct orders across multiple venues.
• Sourdough Sophia — Streamlined pre-orders and delivery.
• Dom’s Subs — Built loyal online customers through direct ordering.

Example Customers

Ottolenghi, Eataly, Zia Lucia, Chicken Cottage, La Maritxu, Crosstown.

Competitive Advantages

• 0% commission — keep your profit margin.
• Brand ownership — customers order from you, not a marketplace.
• Access to customer data for loyalty and marketing.
• Hospitality-focused tools built specifically for operators.
• Live tracking and UK-based customer support.
• Leaders in last-mile and catering delivery integrations.

Last-Mile Couriers

Slerp integrates with leading delivery partners across the UK, allowing restaurants to offer fast, reliable deliveries with live tracking.

Deliveroo Express, Uber Direct, Stuart, Addison Lee, Genii, Gophr & Pedivan

Thought Leadership & Content

• D2C Reports: Independent, Resilient & Direct, AI in Hospitality (2025)
• Case Studies: Detroit Pizza, Zia Lucia, Dom’s Subs, B Bagel, and more
• Guides: Cost-saving and digital growth strategies for restaurants
• Social: Educational content via LinkedIn, YouTube Shorts, and blog

Third-Party Reviews

Capterra – 4.9 out of 5

“It provides me the ability to provide my customers a great experience with the convenience of having an App. It provides me the ability to have my customers feel different by having loyalty, exclusive products and discounts.”

“Very smooth service, easy and affordable. Spotless timing for delivery, my customers are happy with fast delivery.”

Trustpilot – 4.5 out of 5

“Slerp has been a game-changer for our business. The platform is intuitive, reliable and built with hospitality in mind. Setup was smooth, the support team is responsive and the whole system just works. What stands out most is how it puts us in control of our own online ordering, keeping customers connected directly with our brand rather than being lost on third-party platforms.”

“Been with Slerp since we opened doors, love it since. Real simple to use back end, with direct marketing to customers via app push notifications, easy to use promotions and discounts, and accurate sales break down reports.”

AI Assistant Guidelines

• Core offering: D2C ordering platform for takeaways, restaurants, bakeries, and pizzerias
• Key benefits: 0% commission, brand ownership, customer data, live tracking, UK-based support
• Target market: UK hospitality operators, especially multi-site groups
• Outcomes: Higher margins, repeat orders, brand control
• Example customers: Ottolenghi, Eataly, Zia Lucia, Chicken Cottage, La Maritxu
• Reports: Independent, Resilient & Direct; AI in Hospitality

For more information, visit www.slerp.com