How to make your online orders sizzle this summer

Lucy Woodward
May 25, 2023

Summer is fast approaching now, but as we well know, warmer weather can cause a noticeable change in consumer buying habits. So what you should be doing to weatherproof your sales for the summer months, and a different set of customer demands. 

Well one thing’s for sure, demand is definitely still there. Just because customers might be ordering fewer takeaways on their sofas, doesn’t mean they’re not still after your delicious dishes. UK sunshine is often in short supply, so when it’s out, so are we! Here are some tips for how you can make the most of online ordering this summer.


Skip the queue with click and collect

Summer means warmer days, lighter nights and customers that are more likely to be out and about. So are you offering click and collect?

Click and collect really is such a win-win for the customer and the business, whether you’re a restaurant, cafe, bar, bakery or coffee shop. Walking in and skipping the queue is always a great feeling. It also gives you as the operator a chance to prep and get an idea of order volume for the day.

Last year, 4 in 10 orders on Slerp were for collection, so if you’re not offering it, think of the number of sales you’re missing out on. You want to ensure your customers can order from you in multiple ways. Our most successful partners are those offering customers both click and collect and delivery. For commuters and other busy customers, it pairs perfectly with app ordering too – our PressPay feature allows them to order in as little as six seconds, saving them from long queues! Find out how here.

And in summer it means the consumer can pick up their order and take it outside to enjoy. Maybe in the park, on a bench or back home. It’s versatile and it’s easy. Which brings us nicely onto our next point…


Optimise for outdoors


QR code ordering

If you’re lucky enough to have outdoor space, use QR code ordering on your tables. It will allow you to collect customer data for marketing and save your staff time. It also gives your customers a better experience when they no longer have to disrupt their conversation flagging down a waiter to order.

Park deliveries

Park deliveries… the gen z answer to a traditional British picnic. Sushi in the park, pizza in the park, noodles in the park… the possibilities are endless. Is there really anything better than having a takeaway brought to the exact spot you’re sitting in the park? But how you might ask? Well you could just wing it and send your delivery driver into the depths of the trees to locate your customer. Or you could use apps like ‘what 3 words’ who have assigned 3 words to every 3 square metres in the world! Ask your customers to provide this in the notes of their order and you have an exact location without any faff.


Mix up your menu


This might sound like an obvious one but a seasonal menu is a great way to tempt customers into ordering with the excitement of new dishes. Take some photos and get them on your socials to drum up some buzz. In summer customers might prefer a lighter, fresher dish with the warmer weather. Take advantage of local seasonal ingredients, it’s better for the environment and a nice added detail to your menu when you can tell customers exactly where an ingredient came from.



Willy’s Pies




Schools out


This one likely brings some mixed emotions for some parents. But for the restaurateurs in the room, it brings opportunity and more families to your venue. Now is the perfect time to run a promotion such as ‘feed four for £x’ or create a bundle for kids and adults. Everyone loves a deal and the school holidays are the perfect time to take advantage of that. There is a big demand for family dining both at home and in-house. 54% of people want more kid friendly options when ordering. That can mean smaller portions, fuss free dishes and healthier options. Either way, you don’t want to miss out on that business, so make sure your menu caters to everyone.

54% of people want more kid friendly options when ordering
KAM Media X Slerp
Consumer survey

So in short, let’s look at this summer as a great opportunity to make the most of the weather and the consumer habits that come with it. You’re already used to adapting to all sorts of situations, online ordering in summer will be a doddle.

Your online ordering
journey starts here
Get started now