Digital Marketing Must Dos: Hospitality Edition
In today’s digital age, the hospitality industry faces fierce competition in attracting and retaining customers. With the rise of technology and social media, businesses need to stay ahead of the curve to stand out from the crowd. Therefore, it is essential to have a strong digital marketing strategy in place to acquire new customers and […]
What is local SEO?
BACK On one level, it might seem obvious what “local SEO” is. “SEO” stands for “search engine optimisation”, which TechTarget has defined as “the science of improving a website to increase its visibility when people search for products or services”. The broad idea behind SEO is simple: you tweak your brand’s online presence to help […]
How to nail your online ordering marketing
BACK Marketing is such a versatile and incredible tool. It’s something companies can end up spending millions on but it’s also something that can be done on a small budget! Regardless of what your budget is though, it’s something that you should be thinking about. This is particularly important in the world of Direct to […]
3 top tips for a lovely Valentine’s
BACK Valentine’s Day, love it or hate it, it’s a big day of the year for hospitality. In fact, in 2021 spend on Valentine’s equated to just under 1 billion pounds. So whilst it’s a day that can be a little bit in your face (definitely a day we lie low on social media) it’s […]
Is marketing still relevant?
BACK If the question of whether marketing is still “relevant” seems a very broad one, it is nonetheless one that is always worth revisiting. After all, businesses both big and small often take for granted the many benefits that effective marketing can have, and might not fully recognise those benefits until they cease committing time, […]
Marketing wins of 2022
BACK It’s been an interesting year to say the least. Just as we thought the industry was over one bump, another came. But we’re here and it’s Christmas. So keeping in the spirit, we thought we’d keep things positive and write a blog all about this year’s marketing wins. Slerp wins:Leanne Patterson, Head of Marketing. […]
5 marketing ideas for your pizza takeaway restaurant
BACK Who doesn’t love to make a social occasion out of helping themselves to a slice – or seven – of their favourite pizza? There’s no question that pizza takeaway restaurants up and down the UK continue to be a big ‘hit’ among customers, whether those customers dine in or order with their relatives, friends […]
The Slerp Christmas Checklist
BACK Christmas is a big time of year for the majority of industries, and you don’t need us to tell you how important it is for hospitality. Whether customers are eating out, ordering in or hosting dinner parties with meal kits, food is a big part of the holiday and customers love to treat themselves […]
Are you world cup ready?
BACK The last World Cup in 2018 saw a serious boost to the UK economy, something we could really do with right now! You’d probably assume this would be largely from visits to pubs and let’s be honest, beer. But you’d be wrong! In 2018, 83% of people actually watched the game at home. Whilst […]
Marketing jargon: 101
BACK Jargon… every business has it. Following the theme of today’s blog, the official definition for jargon (in case you wanted it) is “special words and phrases that are used by particular groups of people, especially in their work”. If you think about it, lots of friendships have it too. You might not consider it […]