How Paulie’s launches direct ordering & loyalty from day one with Slerp

About Paulie’s

Paulie’s is a new brand that wanted to start right: own the brand, own the relationship and protect margins from day one. That meant launching with a fully branded direct channel rather than handing customers over to marketplaces.

With Slerp, they run web and app ordering, delivery, click & collect, catering and loyalty in one place — building a customer base they can talk to, instead of a list they rent.

Challenge

New brand, zero marketplace lock-in

Paulie’s is new. They wanted to start right: own the brand, own the relationship, and keep margins. No marketplaces.

They needed simple, on-brand ordering on web and app. Delivery and click & collect from day one. Catering for larger orders. And a way to bring people back with loyalty.

This lines up with Slerp’s purpose: give power back to hospitality. Slerp isn’t a marketplace — it backs operators to win direct.

Solution

Direct from day one, under the Paulie’s brand

• Web + app ordering that looks and feels like Paulie’s.
• Delivery alongside click & collect, managed in one place.
• Catering for bigger baskets and advance orders.
• Loyalty to reward regulars and drive repeat spend.
• Integrated dispatch & support so service stays smooth.
• Own the data — build a direct customer base and talk to them.

How Slerp works is simple: focus over fluff, built by people from hospitality, and trusted by operators. In short, Shopify for restaurants.

What they use

Everything they need, in one place

App and web ordering under the Paulie’s brand, with delivery, click & collect, catering and loyalty — no marketplace middleman. One system to manage the full direct customer journey, from first order to repeat visits.