If you’re a restaurant owner using Deliveroo to manage your online orders, you’ve likely interacted with Deliveroo Hub — the platform designed specifically for Deliveroo restaurant partners. Whether you’re looking to track sales, manage your menu, download invoices, or create special offers, Deliveroo Hub offers a suite of tools to help streamline operations. But while it provides these benefits, there are some limitations that might make you consider exploring alternatives.
In this article, we’ll dive into the key features of Deliveroo Hub and show how Slerp, a powerful online ordering platform, could be the right choice for your restaurant.
What is Deliveroo Hub?
Deliveroo Hub is the dashboard used by restaurants to manage all aspects of their Deliveroo account. Key features of Deliveroo Hub include:
- Sales Tracking: Monitor your sales performance in real time.
- Menu Management: Update your menu, pricing, and special offers.
- Invoice Downloads: Access and download your invoices for record-keeping and reporting.
- Creating Special Offers: Create promotions or discounts to attract more customers.
While Deliveroo Hub offers some useful tools for managing your orders on Deliveroo’s platform, it comes with some challenges that might impact your profitability and customer relationships in the long run.
The drawbacks of using Deliveroo Hub
While Deliveroo Hub simplifies some aspects of running a restaurant on Deliveroo, there are a few limitations you should consider:
High commission fees
One of the biggest pain points of using Deliveroo Hub is the high commission fees Deliveroo charges. These can be as high as 30% per order, which significantly eats into your profits. The more orders you take through Deliveroo, the more you end up paying in fees.
Limited control over your customer experience
While Deliveroo Hub lets you manage your menu and promotions, you don’t have full control over the customer experience. Deliveroo dictates much of the interface, delivery process, and order flow. This limits your ability to build a branded experience that aligns with your restaurant’s identity.
Limited customer data access
Deliveroo Hub doesn’t provide direct access to customer data. This means you can’t track customer preferences, purchase history, or use customer data for targeted marketing efforts. Without this information, it’s harder to build customer loyalty and run personalised promotions.
Dependency on Deliveroo’s platform
As a restaurant using Deliveroo Hub, you’re essentially dependent on Deliveroo for your online ordering. If Deliveroo changes its terms, policies, or pricing structures, you’ll have little control over how it impacts your business. This kind of reliance can create uncertainty in the long run.
How Slerp’s direct online ordering is a better solution
While Deliveroo Hub works well for managing orders on Deliveroo’s platform, Slerp offers restaurant owners a more flexible and profitable alternative. Slerp enables you to run your own branded ordering platform, so you don’t have to rely on third-party platforms like Deliveroo or pay their hefty commissions.
Here’s how Slerp compares to Deliveroo Hub:
| Feature | Deliveroo Hub | Slerp |
|---|---|---|
| Commissions | High commissions (up to 30%) | Low or no commission |
| Customer Data | Limited access to customer info | Full access to customer data |
| Control Over Orders | Limited control over menu & branding | Full control over your menu, pricing, and branding |
| Customisation | Limited to Deliveroo’s interface | Fully customisable storefront |
| Promotions | Can create offers, but restricted | Unlimited flexibility for promotions |
Keep more of your profits
With Slerp, you’re not paying high commission fees for each order. Instead, you can retain a higher percentage of your revenue, putting more money back into your business. Whether you want to invest in marketing, improve your restaurant, or pass savings onto customers, Slerp offers more flexibility.
Full access to customer data
Slerp gives you complete access to customer data, including order history and customer behaviour insights. With this valuable information, you can create personalised marketing campaigns, loyalty programs, and promotions that speak directly to your customers’ preferences.
Customisable branding and customer experience
Unlike Deliveroo Hub, Slerp lets you fully customise your online ordering experience. You can design your own branded storefront, ensuring your restaurant’s identity shines through at every step of the customer journey, from browsing the menu to checkout.
Complete control over your orders and promotions
With Slerp, you have full control over your pricing, menu, and special offers. You can create tailored promotions for your customers without restrictions. This means you can run targeted campaigns and have flexibility to make changes whenever you see fit — all while retaining control of your brand and customer relationships.
A Direct-to-Consumer solution
Slerp allows you to build a direct-to-consumer delivery channel, which means you own your customers and don’t have to rely on third-party platforms to drive business. You can market directly to your customer base, enhancing customer loyalty and retention.
Ready to make the switch?
While Deliveroo Hub offers some useful tools, it comes with significant limitations — especially when it comes to fees, customer data, and control over your brand. If you’re looking for a more profitable and customisable solution, Slerp offers everything you need to grow your online ordering business without the restrictions of third-party platforms.
If you’re ready to take control of your online ordering and stop paying high commissions, it’s time to explore how Slerp can work for you. Contact us today for a free demo and learn how Slerp can help you build your own branded ordering platform.
