At Sourdough Sophia, they’ve always believed in bringing community and artisanal baking together. From their humble beginnings to their incredible growth, Sourdough Sophia has captured hearts (and taste buds) with their handcrafted sourdough creations. Now, with three new store openings on the horizon, they’re taking their passion to the next level—scaling operations while staying true to their identity as a founder-led business.
Over the past few months, Sourdough Sophia has been focused on refining their internal systems and operations. With a fresh perspective brought in by their operations expert Sarah, the team has been streamlining practices to ensure their processes are scalable as they continue to expand. Partnering with Slerp has helped support this shift—giving the team more control over online ordering, integrations, and the customer journey from start to finish.
Sourdough Sophia’s growth isn’t just about more stores—it’s about building meaningful relationships with their customers. The team has been working hard to gain deeper insights into their customer base, with an emphasis on understanding what their audience truly values.
Having a direct online ordering channel with Slerp will help with informing decisions around product development, promotions, and marketing.
The team plans to launch a new digital loyalty app, a crucial next step in this effort. Loyalty will allow Sourdough Sophia to connect directly with customers, track behaviour, and drive retention through personalised rewards and offers.
Scaling quickly can be daunting, but the Sourdough Sophia team is prepared for the challenges. Between the team’s deep passion, Sarah’s operational expertise, and founder-led guidance, they’re determined to grow without losing their heart.
“What we’re doing is big, and we’re doing it fast,” Sarah acknowledges. “But we’re committed to sticking to our roots. It’s all about preserving the ethos we’ve built while navigating the challenges of expansion. If we can maintain that balance, we’ll continue building something really special.”
Sourdough Sophia’s story is more than just one of quick growth—it’s a testament to the power of vision and baking with love. They’re now not just focused on serving up exceptional bread but also creating an experience where their customers feel part of the Sourdough Sophia family.
With new stores opening soon and data-driven strategies at the forefront, there’s no doubt that Sourdough Sophia is on its way to bringing artisanal sourdough to even more happy customers.
Watch this space—great things are on the horizon for a bakery that’s proving success is as much about passion and community as it is about baking the perfect loaf.
