Running a successful hospitality business today requires more than great food and service. Growing your brand, attracting loyal customers, and increasing digital orders means using the right marketing tools across multiple channels.
In this guide, we break down 19 of the most useful restaurant marketing tools you can use to grow your direct-to-consumer (D2C) sales, build loyalty, and maximise your revenue.
The Key Restaurant Marketing Tools You Need
No single tool or strategy will drive growth on its own. Modern restaurant marketing requires a combination of:
- Social media management
- Direct online ordering platforms
- Customer relationship management (CRM)
- Email and SMS marketing
- Loyalty programs
- Reservation and table management
- Customer reviews and reputation management
- Analytics and performance tracking
Below we highlight the best tools across each category.
1. Direct Online Ordering & D2C Sales Platforms
Slerp (Core D2C Platform)
Slerp helps hospitality brands take control of their digital ordering and build direct customer relationships. With Slerp, you can:
- Launch commission-free online ordering on your website
- Offer pre-orders, collection, delivery, and subscriptions
- Build a CRM with customer data ownership
- Run loyalty programs and promotions
- Integrate with your POS and marketing stack
Unlike marketplaces, Slerp allows you to own your customer data and grow your margins.
2. Social Media Management
Hootsuite
- Schedule posts across platforms
- Monitor engagement and mentions
- Manage paid social ads
- AI-powered content creation
Buffer
- Simple post scheduling
- Performance analytics
- Hashtag suggestions
- AI-assisted content ideas
Sprout Social
- Social listening to track conversations
- Unified inbox for customer messages
- Detailed analytics and reporting
3. CRM & Customer Data Platforms
Toast
- POS with built-in CRM features
- Store guest preferences and order history
- Automated email marketing
- Loyalty program integration
Lightspeed
- POS and inventory management
- CRM and loyalty tools
- Advanced analytics and reporting
Square
- Integrated POS and online ordering
- CRM features and feedback collection
- Real-time sales and inventory tracking
4. Email & SMS Marketing
Mailchimp
- Automated email campaigns
- Segmentation and personalisation
- Detailed analytics
- AI-powered content suggestions
Brevo (formerly Sendinblue)
- Email and SMS marketing
- Customer journeys automation
- Real-time analytics
Constant Contact
- Email marketing with social media integration
- SMS campaigns
- AI-powered optimisations
5. Reviews & Reputation Management
Google Business Profile
- Control your presence on Google Maps & Search
- Manage customer reviews
- Add menus, photos, and updates
Yelp for Restaurants
- Review response management
- Business profile customisation
- Advertising tools
6. Reservation & Table Management
OpenTable
- Reservation and table management
- CRM and customer profiles
- Analytics and marketing tools
Resy
- Advanced reservations and guest management
- Business intelligence dashboards
- Predictive analytics
Build Your Restaurant Marketing Stack
In today’s competitive landscape, using the right technology stack allows you to:
- Drive more direct orders
- Build long-term customer relationships
- Reduce third-party commissions
- Run smarter, automated marketing campaigns
Slerp sits at the heart of this modern restaurant marketing ecosystem, helping you own your customer relationships and grow your direct revenue channels.
Ready to future-proof your digital growth? Book a demo with Slerp today.
