London’s renowned modern-Indian restaurant Kricket is launching its new direct-to-consumer ordering across both delivery and click-and-collect.
Kricket customers will now be able to order directly from the restaurant’s own website, without being directed to a third-party marketplace. This will allow the business to serve their online customers with a fully integrated offering that stays authentic to the brand’s own identity, and extends the same great customer experience that their customers enjoy in the restaurant to all their online orders.
The new proposition is in partnership with Slerp, who will provide the technology and also enable Kricket to have full transparency, throughout the ordering process, to their own customer data. This advantage will in turn be passed onto the customer, as Kricket will be able to build relationships directly – meaning improved, more personalised, marketing campaigns, and the opportunity to drive future loyalty programmes.
Since its 2015 origins in Pop Brixton, Kricket’s inventive menu – that combines British ingredients with India flavours to create modern, contemporary dishes has quickly established itself as a must-try on London’s food scene. Founded by Rik Campbell and Will Bowlby, the group now has three restaurants – in Brixton, Soho, and White City, and offers delivery across London, whilst currently also looking to expand both locally and internationally.
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Rik Campbell, Founder of Kricket said: “In Slerp we have found a partner whose solutions allow us to directly build relationships with all our customers. The new owned omni-channel approach means we can also glean much better data and insights that will be of benefit to both our online customers and for us as a business as we look to expand – whilst still retaining our authenticity and own identity.”
JP Then, Founder of Slerp said: “Kricket is the perfect partner for Slerp and our online-ordering solution. They have a distinctive, successful brand that prioritises the customer experience – whether eating in the restaurant, right through to at-home delivery. We look forward to helping Rik and the Kricket team build and scale their direct channel.”
To order visit https://kricket.co.uk/