Harley’s Butchery & Rotisserie
Harley’s Butchery & Rotisserie went from analogue ordering to a fully branded direct online channel in just 48 hours. Before Slerp, strong demand was coming through Instagram, but orders were managed by phone, email, and DMs — making them difficult to track, slow to manage, and impossible to scale.
Harley’s needed a solution that would let them protect their brand, keep customer relationships direct, and create a smoother operational process without relying on marketplaces. With Slerp, they launched a premium branded ordering experience with click & collect, pre-orders, split opening times, loyalty, CRM, and integrated delivery.
Challenges
- No digital ordering system despite high customer demand
- Managing orders manually through phone, email, and Instagram DMs
- Creating a scalable process without sacrificing operational control
- Protecting the Harley’s brand and avoiding marketplace dependency
- Building a direct customer database for retention and repeat business
Solutions
- Launched a fully branded online ordering channel in 48 hours with Slerp
- Introduced click & collect to streamline operations and improve order management
- Enabled pre-orders for same-day and future-day ordering to smooth demand
- Used split opening times to better align stock and availability by timeslot
- Integrated weekday delivery through courier partners for added convenience
- Implemented loyalty and CRM tools to grow direct customer relationships and repeat orders
Results
The partnership helped Harley’s quickly turn growing demand into a structured, scalable direct-to-consumer channel. By moving away from manual ordering methods and launching their own branded ordering experience, they were able to capture more revenue directly, improve operational efficiency, and build stronger customer relationships.
With Slerp, Harley’s gained the tools to manage demand more effectively while keeping full control of their brand and customer data. The result was rapid speed to launch, strong transaction volume in the first month, and a significant uplift in average basket size.
- Live in 2 days
- 1,500 direct transactions within the first 30 days
- 27% increase in average basket size within 3 months
