Dom’s Subs
Founded in 2019, Dom’s Subs quickly gained popularity with their visually striking, delicious sandwiches going viral online, but this rapid growth brought challenges. Maintaining their unique brand identity, managing a surge in orders, and tracking revenue from online sales became increasingly difficult.
In April 2022, Dom’s Subs partnered with Slerp to overcome these hurdles. Together, they implemented a customisable online ordering system, launched a dedicated app and loyalty program to reward repeat customers, and introduced managed delivery options to handle the growing order volume and catering requests.
Challenges
- Rapid growth driven by viral success of their sandwiches
- Maintaining brand identity was crucial as they scaled operations
- Managing increased orders created pressure to maintain quality
- Lack of effective revenue tracking made it difficult to monitor online sales
Solutions
- Customised online ordering allowed customers to tailor the menu, enhancing inclusivity while reinforcing brand identity
- Dedicated app and loyalty program incentivised repeat customers, aligning with Dom’s Subs’ strong image
- New order management system prioritised maintaining brand identity while effectively scaling operations to meet increased demand
- Managed delivery options ensured customer satisfaction without compromising the brand’s unique identity
Results
The partnership with Slerp led to remarkable growth and operational improvements for Dom’s Subs, driven by the implementation of tailored solutions. Key achievements included:
- 5x increase in sandwich orders due to the customisable online ordering system, enhancing customer satisfaction and engagement
- 6x increase in large platter orders as the dedicated app and loyalty program incentivised repeat business
- 50% of revenue flowing directly through Slerp, thanks to an effective order management system that maintained brand identity while scaling operations
- Enhanced customer experience through tailored menu options, resulting in higher customer retention and loyalty
- Streamlined delivery processes that ensured customer satisfaction without compromising the unique brand identity of Dom’s Subs
