Knight’s Fish Restaurant
For over 110 years, Knight’s Fish Restaurant has been a cherished institution, serving traditional fish and chips from its historic premises. Spanning five generations, the business has weathered monumental events, including three royal coronations, two world wars, a moon landing, the turn of the millennium, the rise and fall of the European Union, and even a global pandemic. Guided by the legacy of Kevin and Charlotte Mitchell (née Knight), the fourth generation, alongside their son George (fifth generation) and a dedicated team, Knight’s Fish Restaurant continues to thrive as a beloved family-run establishment.
Challenges
- Limited direct ordering options due to reliance on traditional marketplaces, leading to a lack of control over the customer experience
- Inadequate access to customer data, making it difficult to tailor offerings and improve service based on preferences
- Limited ability to manage and enhance every aspect of the customer journey, affecting overall satisfaction and loyalty
Solutions
- Direct ordering system implemented through Slerp’s platform, allowing Knight’s Fish Restaurant to streamline operations and gain control over the customer experience
- Enhanced customer data access provided valuable insights into customer behavior and preferences, enabling tailored offerings and effective marketing strategies
- Seamless customer experience managed through robust platform features, enhancing every aspect of the customer journey from ordering to delivery
Results
The partnership with Slerp led to substantial improvements in Knight’s Fish Restaurant’s operations and business performance, driven by the implementation of tailored solutions. Key achievements included:
- 40.68% surge in online ordering volume
- 55% boost in revenue
- 37% increase in average order value
- 54% of orders processed through their branded app
As a fifth generation family business, our brand identity and customer experience are fundamental to who we are. Partnering with Slerp empowers us to manage and enhance every aspect of our customer journey. The ability to draw in more orders, and also provides us with crucial data to manipulate our business to suit customers desires associated with online ordering. I don't believe there is another platform that provides this!
