A curated set of playbooks, articles and templates to help you grow online orders with Google, social media and a stronger online presence. Built for busy hospitality teams, not full-time marketers.
Part 1
Turn Google Search, Maps and your Business Profile into always-on channels for direct orders – not just marketplace clicks.
Start here: connect Order with Google, prioritise direct ordering and capture high-intent guests from search.
Make sure your GBP setup matches the latest changes so your direct buttons stay front and centre.
A practical local SEO playbook to help you appear first when hungry locals search near you.
A one-page checklist your team can use to keep photos, menus, reviews and ordering links optimised.
Part 2
Ditch “post and hope”. Use proven tools, calendars and campaigns that turn social reach into direct orders you own.
Choose the scheduling, design and analytics tools that keep content and orders flowing.
Plug your tools into a campaign blueprint that connects posts, offers and direct ordering.
A plug-and-play content calendar to keep your feeds consistent and sales led.
Tested ad campaigns to open and grow new delivery zones.
Part 3
Make sure your website, reviews and reporting all work together so fewer guests fall out of your funnel – and more complete direct orders.
Redesign your key pages so guests are guided straight into your direct ordering flow.
Run a simple conversion checklist each month to catch leaks across menu and checkout.
Automate smart review prompts so your best guests tell the story for you.
A quarterly digital review template to decide what to improve next with your team.
Stay ahead
We’re regularly adding new Google, social media and website resources as we see what’s working for Slerp partners across the UK and beyond.
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