Pepper is a loyalty and order & pay platform built around the branded app, strongest in pubs and bars. Slerp has built direct online ordering, delivery and catering since 2016. Pepper’s delivery launched in 2026 as a pilot with a single courier. On Slerp, delivery is the core product, with Deliveroo Express, Uber Direct and Just Eat Go built in. Native catering, tiered loyalty, bundled CRM. And it works with your POS.
UK-built · 10 years in market · Founder-led 4.9★ Capterra · #1 UK online ordering 4.5★ Trustpilot
Slerp is built for direct ordering, delivery and catering. Branded web and app ordering, courier delivery built in via Deliveroo Express, Uber Direct, Just Eat Go and Stuart, native tiered loyalty across web, app and in-store wallet pass, and a CRM included as part of your plan.
Delivery isn’t a feature we added, it’s the product we started with in 2016. Multi-courier routing, live tracking, end-customer support included, and native catering with the couriers to fulfil it. It pairs with a dedicated POS, with Lightspeed as our deepest integration.
Pepper is a loyalty, marketing, ordering and payments platform built around the branded app and on-premise order & pay, with a staff handheld device for front of house. It’s strongest in pubs, bars and high-street chains, and at that job it is strong.
Web ordering is available, but the app is the centre of the product. Delivery is new territory: Pepper’s Direct Delivery launched in 2026 and is described on their own site as a pilot, powered by a single courier, Uber Direct.
Built for the way UK restaurants trade today: delivery sorted, brand-first, customer-owned.
All figures below (94% partner satisfaction, ~1-in-3 orders via app, £60 average delivery order, ~60% of revenue from delivery, ~3× catering AOV) are from Slerp’s internal partner data, attributed by JP Then, Slerp Founder (May 2026).
Direct delivery integrations with Deliveroo Express, Uber Direct and Just Eat Go, all live now. Plus Stuart, Gophr, Addison Lee, Pedal Me, Pedivan and Genii for larger orders, catering or specialist needs. When the UK’s biggest fleets open their networks, they launch with Slerp first: Stuart in 2016, Uber Direct in 2023, Deliveroo Express in 2025 and Just Eat in 2026.
Live tracking, automatic dispatch, real-time fallback if your primary courier is over capacity. End-customer support included. When a customer chases a late order, our team picks it up so yours doesn’t have to. On Slerp, the average delivery order is worth £60, more than twice a click & collect order, and delivery drives nearly 60% of every pound spent on the platform.
Pepper is app-first. On Slerp, web ordering is a core channel, not an afterthought: a branded storefront on your own domain that converts at 7× the industry average, with Apple Pay and Google Pay built in.
The branded app is there too, with hundreds of live deployments and about 1 in 3 orders flowing through native apps. But your customers who won’t download an app still get a checkout that converts. Both channels, one platform.
Catering has been native since launch: custom menus, order rules, kitchen outputs, and the couriers to fulfil it built in, including cargo bikes and vans for larger orders. Pepper doesn’t offer a catering product.
On Slerp, catering pre-orders are worth nearly 3× a same-day order and drive over 1 in 3 of every pound on the platform. For bakeries, QSRs and restaurants, it’s often the highest-margin order type they’re not yet capturing. Plus tiered loyalty across web, app and wallet pass, and a bundled CRM for email, SMS and push.
UK-headquartered, founded in 2016 by an ex-operator (JP, who scaled Crosstown to 20+ sites before founding Slerp). Real-human support 7 days a week. 94% partner satisfaction over a 12 month rolling window, via live chat, WhatsApp and email, with median response times of 2 to 7 minutes.
The team is small enough that the founder still has weekly 1:1s with sales, onboarding, customer success and support, and reads every escalation. A deep, regularly-updated help centre. Continuous releases.
We don’t need to win every row. We need to be credible on the rows that matter for an operator building a direct channel.
| Capability | Pepper | |
|---|---|---|
| Core focus | Direct online ordering, delivery and catering, since 2016 | Loyalty, marketing, order & pay and payments, built around the app |
| Built for | Bakeries, restaurants and QSRs, from independents to multi-site brands | Pubs, bars, cafes and high-street chains, on-premise led |
| Direct delivery | Since 2016. Deliveroo Express, Uber Direct, Just Eat Go (all live), Stuart, Gophr, Addison Lee, Pedal Me, Pedivan, Genii. Multi-courier routing with native fallback. | New in 2026. Described by Pepper as a pilot, powered by a single courier (Uber Direct), more partners “coming soon”. |
| End-customer delivery support | Yes, our team handles customer queries on delivery issues, 7 days a week | Routed via the courier; no dedicated live delivery ops team |
| Branded web ordering | Core channel, built for delivery, click & collect and catering. Converts at 7× the industry average. | Available, but the app is the centre of the product |
| Branded mobile app | Native, hundreds of live deployments. Around 1 in 3 Slerp orders flow through apps. | Yes, core product with a strong app pedigree |
| Loyalty | Native, tiered, online + in-store via wallet pass | Yes, core product, app-led |
| CRM (email / SMS / push) | Bundled: email, SMS and push campaigns, automations and segments included in your plan | Push and campaigns in platform; CRM depth via integration partners (e.g. Airship, Acteol) |
| Catering | Native since launch, with couriers included. Catering pre-orders are worth nearly 3× a same-day order. | Not offered |
| Order & pay at table | Yes, basic functionality | Yes, comprehensive: tabs, tipping, bill-splitting, plus the Quickpad staff handheld. Pepper’s core strength. |
| Direct POS integrations | Lightspeed (deepest: orders, menu push, loyalty) and 3S POS direct; Square, Toast, Clover, Oracle Micros, Zonal and Comtrex via Stream; Deliverect and Urban Piper middleware; or standalone with a tablet and printer. | Broad direct list, notably Access and Zonal, strong in pub-world POS |
| Support | 7 days a week, live chat, WhatsApp and email. 94% partner satisfaction, 2 to 7 minute median response. | Support portal, 365-day support |
As you can see, we don’t win every row. Pepper’s on-premise order & pay, app-led loyalty and pub-world POS integrations are strong, and for a tab-led operation they’re the better tool. For brands where the direct channel is the growth lever, delivery, catering, web and app ordering, loyalty and CRM in one platform, the architecture we’ve built since 2016 is the right shape.
A comparison page isn’t credible if every row says we win. So here’s where Pepper is the better call.
Wet-led pubs, bars and high-street chains where order & pay, tabs, tipping, bill-splitting and an app-led loyalty scheme are the whole product, backed by the Quickpad staff handheld. That’s Pepper’s core product and it’s a strong one. We wouldn’t try to win that job. Slerp’s table ordering is basic by comparison, full stop.
Pepper integrates directly with Access, and a lot of their business is built on it. Slerp doesn’t integrate with Access directly: operators running it route Slerp orders through Deliverect. If a direct Access integration is non-negotiable for you, Pepper is the safer pick, and we’ll tell you that on the call.
Brands serious about direct ordering for delivery, click & collect and catering. Bakeries, restaurants and QSRs, from independents to multi-site operators, who want web, app, loyalty, courier integrations and CRM bundled, working alongside a dedicated POS rather than replacing it. Some operators run both: Pepper for on-premise loyalty and order & pay, Slerp for the direct channel. If that’s you, the rest of this page is the argument for why we’re worth a conversation. If it isn’t, we’ll happily say so on the call.
You don’t have to rebuild anything yourself. Our team sets up your menu, opening hours, ordering rules and delivery zones, branded to look like you. You keep trading throughout.
We look at your current setup, your operation, and what you’re trying to build. We’ll tell you if Slerp makes sense for you, and if it doesn’t, we’ll say so. No script. No pressure.
Our team builds your menu, opening hours, ordering rules and delivery zones, and brings your customer data across where your current platform allows it.
Your colours, your URL, your branded app if you want one. We connect your POS or set you up standalone, and pressure-test the whole flow before you go live.
Live in days. 7-day support from a real human after, covering you and your customers.
From analogue ordering to a fully branded direct channel in just 48 hours.
Harley’s Butchery & Rotisserie
1,500 transactions in the first 30 days
The customers are ours. Slerp powers our app and site so we can build loyalty, communicate directly, and extend hospitality digitally.
Ryan O’Flynn, Founder, Detroit Pizza
5x online orders, 4x repeat
Metrics from Slerp’s internal partner data, attributed by JP Then, Slerp Founder (May 2026).
The same questions we see in Google, ChatGPT, Claude and Perplexity when operators are weighing this up.
We’re consultative. We’d rather understand your operation properly than rush you through a demo. Book a walkthrough and we’ll talk through your setup, your delivery requirements, your POS, your customers, and whether Slerp is the right fit. No script. No pressure. If we’re not the right fit for you, we’ll say so.
UK-built · 10 years in market · Founder-led · Works with your POS · Real human support, 7 days a week · 4.9★ Capterra · 4.5★ Trustpilot