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1,500 direct orders in 30 days Harley's

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Ten brands that took their ordering direct

Restaurants, bakeries and QSRs that moved their orders off the marketplaces and onto their own site. Their colours, their photos, their numbers.

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Harley's Zia Lucia B Bagel Sourdough Sophia La Maritxu Poor Boys Kaani Kaana Nell's Detroit Pizza Lairgate Fisheries
Chef lifting a tray of rotisserie chickens at Harley's

How Harley's went from Instagram DMs to 1,500 direct orders in 30 days

48 hrs To go live
1,500 Orders in month one
+27% Basket size
Harley'sButchery & rotisserie · Hampstead, NW3
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A Zia Lucia pizzeria at night under its striped awning, with a crowd outside

How Zia Lucia went direct across 9 pizzerias in 10 days

10 days To launch
9 Locations at once
1,000+ New guests
Zia LuciaGenuine Italian pizza · London and Reading
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A catering box of filled bagels

How B Bagel grew online orders 31% by taking platters off email

+31% Online orders
+23% Large pre-orders
5× Repeat orders
B BagelBakery & catering · London
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Outside a pink Sourdough Sophia shop with arched windows

How Sourdough Sophia built a list of 16,000 contacts it owns

16k+ CRM contacts
£8,711 Email revenue
28.1% Open rate
Sourdough SophiaBakery · London
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One of the La Maritxu founders holding a Basque cheesecake

How La Maritxu grew cheesecake sales 8× in six months

7× Daily orders
8× Sales
5× Repeat orders
La MaritxuBasque cheesecake · London
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The neon-lit Poor Boys dining room

How Poor Boys got half its orders through its own app in month one

52% Orders via their app
4 wks To half direct
62% Orders earning loyalty
Poor BoysNew Orleans po' boys · London
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A copper pot of lamb curry on a dark green table

How Kaani Kaana grew revenue 10× in a year

10× Revenue
1,000 Opt-ins in 10 days
50% Zero-emission deliveries
Kaani KaanaBangladeshi & Indian takeaway · Chelmsford
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Pints and pizza on a table at Nell's

How Nell's tripled orders for its 22-inch pizza

3× 22-inch pizza orders
20+ hrs Saved a month
5 months To triple
Nell'sNew York-style pizza · London
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A Detroit-style pizza cut into squares, with pepperoni, jalapeños and a crisp cheese edge

How Detroit Pizza got 4× the repeat customers on its own site and app

4× Repeat customers
5× Online orders
+60% Online revenue
Detroit PizzaDetroit-style pizza · Spitalfields, London
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Golden battered fish and chips in a blue striped tray on newspaper, with a bottle of vinegar behind

How a Yorkshire chippy got online in a matter of days

2 days To onboard
2× Daily orders
1 in 3 Orders delivered
Lairgate FisheriesFish and chips · Beverley and Helmsley
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Ten brands so far.
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