Paulie’s
Paulie’s launched with a clear goal from day one: own the brand, own the customer relationship, and avoid marketplace dependency entirely. As a new hospitality brand, they wanted to build direct ordering into the business from the very start — with a fully branded web and app experience that gave them full control over delivery, click & collect, catering, loyalty, and customer data.
With Slerp, Paulie’s launched direct from day one with a single, on-brand ordering experience across web and app. Instead of handing customers over to a third party, they created a direct channel designed to grow repeat orders, protect margins, and build long-term customer loyalty.
Challenges
- Launching a new hospitality brand without relying on marketplaces
- Building a fully branded direct ordering experience from day one
- Managing delivery, click & collect, and catering in one place
- Driving repeat orders and customer retention through loyalty
- Owning customer data and building direct relationships from the start
Solutions
- Launched branded web and app ordering through Slerp from day one
- Enabled delivery and click & collect in one system for a smoother customer experience
- Added catering functionality to support larger baskets and advance orders
- Implemented loyalty to reward regular customers and drive repeat spend
- Integrated dispatch and support tools to keep operations running smoothly
- Built a direct customer database instead of relying on marketplace-owned audiences
Results
By launching direct from day one, Paulie’s set up the business to grow on its own terms. Instead of building demand through third-party channels, they created a fully branded direct ordering journey across web and app, giving them more control over the customer experience and stronger ownership of their revenue and retention strategy.
With delivery, click & collect, catering, and loyalty all running through Slerp, Paulie’s has been able to build a scalable foundation for growth while keeping the brand experience consistent from first order to repeat purchase.
- Launched direct from day one
- Branded web and app ordering under the Paulie’s brand
- Delivery, click & collect, catering, and loyalty in one place
- No marketplace lock-in
