Customer story

Too many orders! How did La Maritxu build a cheesecake empire

To manage their growing volume of orders, La Maritxu needed a platform that was easy to integrate and would help them streamline order management.

La Maritxu
La Maritxu
online orders
7X
growth in revenue
8X
repeat orders
5X
Delivery Catering Click & Collect Loyalty CRM
"We faced challenges managing high pre-order volumes and weren’t prepared for such rapid growth. To fix this, we partnered with Slerp to implement an efficient online ordering solution that could handle the increased demand." — Lucía Larragoiti Fisher, Founder & Baker at La Maritxu

La Maritxu

 

If you’ve ever been to La Maritxu, you’re likely still craving their famous Basque cheesecake. Founded by three sisters – Maria, Almudena, and Lucia – the bakery’s rapid growth saw daily online orders for their cheesecakes soar from 6 to over 30. To keep up with demand, they needed a direct-to-consumer (D2C) solution that could handle pre-order scheduling and efficiently manage the increasing volume of orders.

 

Challenges

 

  • Online order system overwhelmed by a surge in demand
  • Manual order management led to errors, hindering scalability
  • Struggled to manage high pre-order volumes due to rapid growth

 

Solutions

 

  • Implemented an all-in-one solution to manage delivery, click & collect, loyalty, and CRM in one platform
  • Streamlined D2C pre-order scheduling for smoother production and delivery
  • Offered efficient online ordering to handle increased demand, meeting customer expectations of the brand

 

Results

 

The partnership between Slerp and La Maritxu delivered outstanding results, with the implementation of Slerp’s solutions driving significant business growth. By optimising order management, streamlining delivery, and introducing pre-order scheduling, the bakery achieved remarkable outcomes:

 

  • 7x increase in daily cheesecake orders
  • 8x growth in sales within just six months
  • 5x boost in repeat orders

 

"

We faced challenges managing high pre-order volumes and weren’t prepared for such rapid growth. To fix this, we partnered with Slerp to implement an efficient online ordering solution that could handle the increased demand.

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