Talk to us
Talk to us

Keep them coming back.

Order management Everything that's included
1,500 direct orders in 30 days Harley's

Who we work with

See all case studies

About Slerp.

Already on Slerp? Log in to your controls Need help? Contact support

From POS to delivery.

  • Lightspeed
  • Square
  • Toast
  • 3S POS
  • Comtrex
  • Zonal
  • Stream
  • Deliverect
  • Deliveroo Express
  • Uber Direct
  • Just Eat
  • Gophr
See all integrations
How does your tech stack up? See where Slerp fits with what you run today.
All case studies

How Detroit Pizza got 4× the repeat customers on its own site and app

Detroit-style pizza, baked in blue steel. It started in 2020 in a hole in the wall in Battersea. Now Detroit Pizza sells direct, on its own site and app, with loyalty built in. Repeat customers went up four times.

CuisineDetroit-style pizza
WhereSpitalfields, London
On SlerpWeb orderingBranded appLoyaltyWallet passCateringDelivery
The Detroit Pizza ordering site on a laptop: square pizzas on red check tablecloths, the Spitalfields menu and the cart

Since moving to Slerp

4× repeat customers With the loyalty programme on their own site and app.
5× growth in online ordering More customers, more orders, all through their own channel.
+60% online revenue On their own channel, with no marketplace in the middle.
A Detroit-style pizza cut into squares, with pepperoni, jalapeños and a crisp cheese edge, on a wooden board

A hole in the wall in Battersea

Detroit Pizza London came to life in 2020, when London locked down. Born out of necessity. A yearning for home.

The first kitchen was a literal hole in the wall in a Network Rail graveyard in Battersea. Customers picked up their orders through a dark, sketchy alleyway. After a few weeks, queues started to form.

Demand kept rising. Detroit Pizza wanted to sell direct without losing quality, take large catering pre-orders, and run loyalty and CRM under its own name. Not as another face in the marketplace.

Their site, in Detroit navy

The badge in the header. Square pizzas, shot in the pan. A banner sending people to the app for stamps. A customer ordering from Detroit Pizza only ever sees Detroit Pizza.

Detroit Pizza's Spitalfields store on a phone: an app stamps banner, delivery or pickup, and the Customer Faves menu
1
Customer faves firstThe Spitalfields menu opens on the pizzas people order most. No minimum.
Detroit Pizza's Detroit Regular on a phone: pepperoni and jalapeño, allergens and add to cart at £18.99
2
Every square shown properlyA big photo, the toppings and the allergens. Then straight to the cart.
Detroit Pizza's catering store on a phone: a £200 minimum, two days' notice and sample menus for 25 people
3
Catering, booked aheadIts own store. Two days' notice, and sample menus for 25 or 50 people.
Detroit Pizza's loyalty page on a phone: add the loyalty card to your wallet, with rewards applied at checkout

Why they come back

Stamps towards free pizza, on every order. The card lives in the customer's phone wallet, and the rewards come off at checkout on their own.

  • Stamps towards free pizzaCollected in the app and on the site.
  • A card in the walletAdded to the phone's wallet. No app needed.
  • Rewards at checkoutRedeemed automatically when the customer orders.
  • Reward alertsA notification the moment a new reward unlocks.
  • Catering storeA £200 minimum and at least two days' notice.
  • Delivery or collectionFrom Spitalfields, with no minimum order.
What I love about Slerp is the customers are ours. They order through our app, our site, all powered by Slerp. We can engage, communicate, and extend hospitality virtually.
Ryan O’FlynnFounder, Detroit Pizza

More brands that went direct

A Zia Lucia pizzeria at night under its striped awning How Zia Lucia went direct across 9 pizzerias in 10 daysRead the story Pints and pizza on a table at Nell's How Nell's tripled orders for its 22-inch pizzaRead the story A catering box of filled bagels How B Bagel grew online orders 31% by taking platters off emailRead the story

All case studies

The customers are theirs.
Whose are yours?

Let's have a chat, understand your current setup and we can show you how we add value to your business.

Talk to our team More case studies
No commitment · Free setup walkthrough