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1,500 direct orders in 30 days Harley's

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How Poor Boys got half its orders through its own app in month one

New Orleans street food in Kingston upon Thames. In July 2026 Poor Boys moved ordering onto its own Slerp app and website. By the end of August, 52% of orders came through it.

CuisinePo' boys
WhereKingston, London
On SlerpBranded appWeb orderingLoyaltyDeliveryCatering
The Poor Boys ordering site on a laptop: red header, a photo of po' boys in their branded boxes, the snacks menu and a cart

August 2026, the first full month

52% of orders came through their own app On their own app and website, with no marketplace in the middle.
4 weeks to half their orders direct Live in July. By the end of August, the app was taking most orders.
62% of orders earned loyalty points Most customers signed in before they ordered.
The Poor Boys dining room in Kingston, with a red spiral staircase, blue walls and the neon Poor Boys sign

A 1920s New Orleans sandwich, under a neon sign in Kingston

The story goes that in 1920s New Orleans, the Martin brothers fed striking tram workers for free. Meat and seafood scraps on French loaves. The workers became the "poor boys". So did the sandwich.

Poor Boys serves that sandwich on Wadbrook Street. Fried chicken, shrimp, beef and oysters, or build your own. Dirty onion rings and fried pickles on the side.

A lot of that food leaves in a box. Poor Boys wanted those orders on its own app, with its own name and its own customers.

Their app, in their red

The script logo. The branded paper in the photos. The red on every button. A customer ordering from Poor Boys only ever sees Poor Boys.

Poor Boys app welcome screen: the script logo over a photo of po' boys, with sign up, log in and guest buttons
1
Sign up firstCustomers make an account, so every order earns points and Poor Boys keeps the relationship.
Poor Boys app menu: a banner about 24/7 ordering, the Kingston store with delivery time, category tabs and the snacks list
2
The whole menuOrder for now or pre-order for later, any time of day. Loyalty sits in the tab bar.
Poor Boys dish page for Dirty Onion Rings: large photo, calories, allergens, extras and an add to cart button
3
Every dish shown properlyBig photos, calories, allergens and extras. Everything a customer needs before they add to cart.
Poor Boys order status screen: estimated arrival, a handover code, a live map and the delivery address

Still Poor Boys when the rider is on the way

Tracking, delivery and the next order all happen under the Poor Boys name. Customers never get pushed to a marketplace.

  • Live trackingAn arrival time and a map for every delivery.
  • Handover codesThe rider asks for a code, so food gets to the right person.
  • Loyalty built inPoints on every signed-in order, with their own tab in the app.
  • Pre-orders, 24/7Same-day delivery or a slot later on. Gift notes at checkout.
  • Corporate accountsInvoicing, saved addresses and one-click reorders for offices.
  • Catering offers10% off a first catering order with a code. Built for big group orders.

More brands that went direct

How Harley's went from Instagram DMs to 1,500 direct orders in 30 daysRead the story How Kaani Kaana grew revenue 10× in a yearRead the story How Nell's tripled orders for its 22-inch pizzaRead the story

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Half your orders, direct.
Could you do it in a month?

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