Google ordering for restaurants

4.6 Trustpilot4.9 Capterra

Take orders from Google. Straight to your checkout.

An “Order online” button on your Google Business Profile, added automatically when you use Slerp. Customers find you on Search and Maps and order, so you grow direct orders and your first-party customer data.

Detroit PizzaSourdough SophiaCRÈMEKaani KaanaLa MaritxuProvenance Village ButcherZia LuciaPoor Boys

Converting eyeballs to orders, directly from Google

Found on Google, ordered somewhere elsePeople searching for food on Google Search and Maps find your profile, then leave to order through a marketplace.
An “Order online” button, added automaticallyOur integration aligns with your Google Business Profile and puts the button on it, in front of people already searching for food.
High commissions on every orderAn order that goes through a third party costs you double-digit commission on every order.
Better margins on direct ordersThe button takes customers from your profile straight to your checkout. Keep more margin, increase your profit.
Customers you never get to knowWhoever takes the order keeps the customer and what they bought.
First-party data, yours to useSee how customers search and buy, then use Slerp’s CRM for personalised campaigns that drive repeat orders and loyalty.

From a Google search to a direct order

The ‘Order online’ button takes customers from your profile straight to checkout. More from your profile: how to use Google’s What’s Happening slot

  1. Search.

    They find you on Google Search or Maps.

    sourdough sophia
    Sourdough SophiaSourdough bakery · London · Open
    Order onlineDirectionsCall

    Easy discovery, with an enhanced Google presence.

  2. Tap.

    They tap Order online and pick you.

    Place order withCollectionDeliveryNell’sOrder direct · ready in 20 minPreferred by this business

    Helpful details, like the ETA, shown up front.

  3. Order.

    Straight to checkout, on your own site.

    The Poor Boys ordering website on a laptop, built on Slerp

    Your brand, your menu, your margin.

  4. Inside Poor Boys in Kingston, a customer walking past the counter under the neon sign

    Yours.

    The order comes to you. The customer is yours.

An award-winning platform, built by operators

TrustpilotRated Excellent by UK operatorsCapterra4.9 and Best Ease of Use, Online Ordering

64%Prefer direct orderingCustomers who choose to order directly from restaurants
2×Growth in ordersThe potential of a seamless direct ordering experience
20%Increase in conversionFrom direct ordering via Google

Operators taking orders direct

All case studies

Order with Google FAQs

The questions operators ask

How do I add an order button to Google?

Slerp adds it automatically when you onboard with us. Our integration is direct with your Google Business Profile and adds an “Order online” button, for both collection and delivery. Customers who find you on Google Search or Maps tap it and go straight to checkout on your own Slerp ordering.

What is Order with Google?

A way for customers to order directly from your Google Business Profile, on Google Search and Maps. With Slerp the order is placed on your own branded ordering, so it grows your direct orders and your customer data.

What do customers see on Google?

An “Order online” button on your Google Business Profile, with helpful details such as the estimated time of arrival (ETA) shown up front. Tapping it takes them from your profile straight to checkout.

Does Order with Google cost extra?

No. There are no costs to use Google ordering with Slerp: it’s enabled for every business on Slerp. Orders through the button are direct orders on your own channel, so you keep more margin on every order, and you keep the customer data.

Who owns the customer data from Google orders?

You do. Every order through the button is a direct order, so every name, email and order sits in your account. Use it in Slerp CRM, or push it into another CRM, to bring customers back.

Does it work for delivery and collection?

Yes. The button sends customers to your Slerp ordering, where they choose delivery or collection as you’ve set it up. Delivery orders go out with Deliveroo Express, Uber Direct or Just Eat Go riders, with real-time tracking for you and your customers. Only Slerp works with all three to give you the best reliability and coverage for delivery orders.

Where else can customers order direct?

Anywhere you have a link: your existing website, social channels like Instagram, your Google Business Profile and your own iOS and Android app. It’s about you, not us: we’re the engine powering your brand.

Found on Google. Ordered direct.

Book a demo and we’ll show you the Order online button, your checkout and the customer data you get back.

No commitment · Free setup walkthrough